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Over the past year, consumers everywhere have integrated playing mobile games into their daily lives, and this new habit is here to stay even as some users are returning to a more typical everyday routine. What’s more, consumers are generally in a good mood while gaming on mobile and are in a better space to…
After a yearlong postponement due to the coronavirus pandemic, The 2020 Summer Olympics are ready to kick off later this summer. Sports lovers are still waiting impatiently to watch this upcoming international multi-sport event, also known as Tokyo 2020 which was postponed and will now take place July 23 to August 8, 2021. In this…
When the unexpected coronavirus started to conquer the world last year, no one predicted that this could still continue one year later. During the pandemic, our lifestyles and approach to daily things changed drastically, and mobile apps, particularly games, became our addiction while we were forced to spend most of our time indoors. After more…
Father’s Day is a time of togetherness with family, often spent sharing gifts and appreciation for fathers. However, Father’s Day in 2021 will see unprecedented gaming penetration helping to foster family bonding as COVID-19 fears drive families to spend more time at home. JAPAC is currently home to 54% of all gamers worldwide, while 88%…
Consumers are continuing to spend more time on their mobile devices, and while they are on those devices, they are playing mobile games. While consumers are spending time in mobile games, they are able to engage in messaging from brands. Brands and advertisers have to take control of this amazing opportunity to reach global consumers…
Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later. AdColony wanted to discover how users are watching esports, what they are doing while…
Father’s Day is a day where families appreciate their fathers who play an important role in their lives, emotionally, mentally, and morally. This day acknowledges the contribution of fathers to their own families and society. While most of the kids have a closer bond with their mothers, this day helps forge a closer relationship with…
No one can deny that while the world was experiencing the second wave of the COVİD-19 during the first half of 2021, mobile games had become our saviors while were spending most of our time at our home. According to Sensor Tower’s latest report, mobile game revenue spiked during the start of the COVID-19 pandemic….
Every May, Google announces a new version of Android at its annual Google I/O event. This year, it hosted the conference online and unveiled Android 12, which will launch this fall — currently, the beta 1 version is available to the public. This new OS features a revamped interface, including increased CPU speed and battery…
2020 was a record year for growth in the mobile app industry, and that growth is still expected to increase in 2021 and beyond. Brands and advertisers have to take control of this amazing opportunity to reach global consumers through mobile games, as users continue to look to this activity for fun and relaxation. In…
