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AdColony is thrilled to announce that our mobile campaigns have received five awards from the MMA Smarties South Africa! Last week, our very own South Africa team have been nominated with innovative mobile campaigns by one of the most prestigious award organizations in the mobile industry. The winners were chosen from among hundreds of submissions…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine breaks down the reasoning behind many industry acquisitions, AdColony discusses the growth in consumer and marketer spend in mobile games, and Fyber explains monetization trends…
After The Big Game aired last week, marketers are reminded how much buzz ads get during this time from consumers on social media, between peers in-person, and in-app on mobile. While users are watching, they are looking at their mobile devices as well, whether that be to communicate, play a mobile game, or order food….
With a population of close to 11 million, Greece has been a growing market and has focused on its development in the gaming industry. The growth of this industry has led to mobile gaming becoming a big part of leisure time for Greek smartphone users. Having grabbed the attention of Greek consumers mobile gamers present…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine breaks down Google’s privacy announcement, AdColony discusses QR codes as the latest mobile marketing tactic, and Fyber explains the game themes that users are loving….
If there’s any one word on marketers’ tongues these days, it’s “metaverse.” While the concept was gaining traction amongst gaming and esports experts for years as games like Roblox and Epic’s Fortnite brought gamers into worlds populated with characters from multiple IPs, the term leveled up with Facebook’s announcement last year that they would instead…
It’s no secret, we love the mobile gaming ecosystem. It’s what we breathe and eat for breakfast. The rest of the world has caught up in all the fun too – even beating many other forms of entertainment, such as ‘watching TV’. This week, instead of our regularly scheduled Mobile Monday, we wanted to share…
Samsung, the global technology provider, was looking to increase awareness and purchase intent of their new Galaxy Note 20 mobile device with their South African audience. In order to reach that target audience, Samsung partnered with AdColony to develop an interactive creative ad and Dynamic End Card. The creativity and technology used in this mobile…
It is safe to say that the marketing landscape in 2022 is not what it was even a few years ago. Consumers are inundated with messaging virtually everywhere they look. They have grown more accustomed to ignoring the noise, so it is imperative that ads be attention-grabbing and personalized to the target audience. Rather than…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores mobile advertising strategies during the Big Game, AdColony discusses ecommerce trends for 2022, and Fyber explains how brands and apps are focusing on the…
