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Each year, App Annie releases its State of Mobile report, providing in-depth analyses for high-growth industries and emerging markets. We’re covering some of the key highlights of this report, including time spent, money spent, growth markets, and app categories. According to App Annie’s The State of Mobile 2022 report, consumers migrated more of their entertainment…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores six trends to look out for in the mobile landscape this year, AdColony discusses time spent with apps on Android, and Fyber explains the…
Nespresso wanted to capture UK audiences to promote its latest Vertuo coffee and espresso machine using AdColony’s capturing mobile technology. With AdColony’s premium drag & drop Dynamic End Card execution, Nespresso ultimately reached its targeted audience and increased brand consideration as well as purchase intent to their Venturo machines. About the Campaign With more than…
Valentine’s Day is a huge opportunity for brands and marketers to reach consumers. To grab attention during this romantic holiday, user-oriented campaigns are key. Most consumers tend to be online shoppers for Valentine’s Day which means brands should focus on mobile interaction with well-applied and personalized message associations. To clarify how big of an impact…
The Year of the Tiger signifies a year of courage and willpower, and with these values at the core of year 2022, we bid adieu to 2021 and welcome fresh beginnings! To better understand shoppers’ behaviors and preferences, AdColony conducted a survey across Singapore, Malaysia and Vietnam to discover how consumers will be shopping this…
With the new year fully in swing and the pandemic still prevalent in everyday life, many people are looking forward to an exciting distraction, in the form of one of the biggest sporting events of the year — Super Bowl LVI. The game is taking place on February 13, 2022 at the SoFi stadium in…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores the return of ad budgets and new campaign strategies, AdColony discusses mobile games’ continued growth in the new year, and Fyber explains Microsoft’s newest…
Ads By Nimbus is a mobile ad platform that delivers maximum monetization through unified and hybrid auctions for publishers and a seamless mobile advertising experience for users through top-of-the-line technology, all in one place. We caught up with our friends at Ads By Nimbus to learn more about what they offer, their ideas about mobile…
Smartphones have changed not only how we act as shoppers but also how we act as viewers. Digital video is easily accessible nowadays, and, after a year of staying mostly at home, people are watching more than ever. Since digital video encompasses many forms, AdColony delved into what types of content mobile gamers are watching…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, AdColony covers how much time is spent on apps and Fyber gives you the latest trends in games to watch. Learn all about it in this week’s…
