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We know that there are many components that go into a successful campaign (targeting, brand safety, viewability measures, technology and optimization, etc.), but above all else, we value outcomes driven by creativity. We regularly challenge ourselves to think through how can we help advertisers stand out, and throughout 2017, one of our main priorities is…
AdColony today reported Q4 2016 results and full year highlights as part of Opera’s quarterly earnings. 2016 was once again a record revenue year, with AdColony (formerly known as Opera Mediaworks) delivering more than $484M in revenue and 15.3% annual growth. This marks the 6th year in a row in which the company has seen…
We’d like to share an announcement from our parent company, Opera, about a change of leadership for the business. As of today, Will Kassoy, CMO of Opera Mediaworks and CEO of AdColony, has accepted the position as CEO of Opera Mediaworks. The current Opera Mediaworks Executive Team and AdColony Executive Team will now report directly…
Another year, another amazing Slush conference in Helsinki. For the third year in a row Adcolony visited the Finnish capital to enjoy what has become one of the world’s best technology and start-up conferences. AdColony was the main sponsor of the “Black Stage” where the Gaming track of the conference was held, and Andrew French…
We’re excited to share that AdColony has partnered with Glossom, Inc., an advertising subsidiary of GREE, to bring HD mobile video advertising to the Japanese market. Glossom will act as a designated agent for AdColony in Japan, providing Instant-Play™ HD mobile video to advertisers and publishers. By expanding the reach of the platform across best-in-class apps and…
And now a post from AdColony Europe, via Paul West & Andrew French: AdColony took to Cologne, Germany last week for GDC Europe and GamesCom 2014. We had a fantastic week catching up with a variety of great partners from across Europe and beyond. It never ceases to amaze us how many talented, game-changing studios…
We’re happy to share that the previously announced acquisition deal between Opera and AdColony has officially closed! The completion of the acquisition was announced this afternoon via press release, and both teams are excited for the next steps to strengthen our respective offerings for publishers and advertisers to continue to provide the best-in-class mobile advertising products in the world.
As you know, AdColony is an LA-based company with roots in the City of Angels through-and-through. Though we’ve taken on a global presence with AdColonists and Opera team members across the globe, it comes with a huge sense of pride to be featured in today’s LA Times. LAT staff writer Paresh Dave paid the team…
And now a word from the AdColony EMEA team via Andrew French (GM, EMEA), Stefan Adamczyk (Sales Director, EMEA) and Paul West (Account Manger, EMEA): This week our new AdColony EMEA team shined their shoes and headed to the popular App Promotion Summit in London. There were plenty of interesting talks featuring some of the…
We’re very excited to share that we’ve just announced an agreement to combine with Opera Software. The rationale for the deal is 100% strategic. In a rapidly competitive mobile video landscape, we wanted to align ourselves with a partner who has largely complementary assets, who shares our vision for improving the mobile advertising ecosystem and who…