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The spread of the Covid-19 pandemic around the world has forced us all to stay indoors and start working from home. As social distancing and the time we spend at our homes continues, our habits and preferences are also changing. While we are adapting to the “new normal” our social media habits are also altering….
Although some countries have cautiously started to relax their stay-at-home policies, many countries are still maintaining intensive social distancing and are preparing for a long-term lockdown. Meanwhile, people are looking for something fun, relaxing, and to help kill time while also interacting with their loved ones online and challenging their brains to keep sharp. To…
Social isolation caused by the COVID-19 epidemic has influenced the whole world. In recent times, consumers have had to change and suspend habits, preferences, and hobbies in our daily lives including sports-related events. The postponement of all sports leagues, European football championships, and the Olympics has left people longing for the excitement of sports, and…
While there may be a huge variety of gaming apps and even similar games within genres in the market, mobile gaming consumers aren’t one and the same. From the amount of gameplay per day to the preferred time of day for sessions, mobile gamers are as diverse as it gets. This week we’re looking at…
In the fast pace of the digital world today, it is not easy to manage the best return on investment. There are a lot of variables and advertisers need to make sure they have the right strategy. Frequency, advertising platform, creative, and messaging are some of the common discussion topics. But most advertisers still have…
The past few months have been a tough time for sports fans. Whether they are avid participants or devoted spectators, people are looking to fill the void of canceled or postponed sports events. Fans across the globe have been turning to their most convenient device for entertainment and excitement: their smartphones. Apptopia has shared its…
One of the most important seasons for the Muslim world, Ramadan has officially begun. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will end on the evening of Saturday, May 23. After Ramadan comes to an end, Muslims observe Eid al-Fitr until the evening of Sunday, May…
Mexico is one of the leading markets for mobile gaming. According to Statista, the country ranks fifth in user penetration (28%) and eighth in revenue which is expected to reach $741 million by the end of the year. But what do their typical gaming sessions and habits look like? AdColony partnered with On Device Research…
With more countries across Asia Pacific implementing varying degrees of lockdown, we are occupying more space in the virtual world and mobile gaming has since seen a surge in traffic. We have observed a 30% increase in time spent on mobile in comparison to February from our internal data as countries tighten their lockdown measures….
Mobile devices connect over 3.5 billion people around the world digitally and the other half of the global population is gradually becoming a part of this community as mobile users in many developing countries like China, India, Indonesia, even Africa are significantly increasing. The number of mobile app downloads is expected to increase by 21%…
