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The recent stay-at-home orders during the COVID-19 pandemic have caused huge boosts in mobile usage. Across the globe, people are spending more time on their smartphones and specifically, on mobile games. In the past few weeks, game categories like Word, Trivia, and Casual have seen strong numbers in downloads and sessions. With Apptopia’s data, we…
One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…
Ramadan is a time of togetherness with family and friends for a month of religious observance and festivities. Asia is home to 62% of Muslims worldwide, with Malaysia and Indonesia accounting for more than 245 million Muslims who will be observing Ramadan and Eid Al-Fitr. In our recent AdColony Coronavirus Impact Survey, we asked respondents…
While people around the world are being encouraged to stay at home to ensure their health, the COVID-19 outbreak has radically changed their daily lives and preferences around the world. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes. AdColony has been surveying users periodically to gain insights…
Mobile gaming continues to be a global trend and one of the fastest-growing segments is the Middle East. This type of gaming is gaining popularity in this region because of increasing smartphone penetration and the localization of content for Arabic gamers. While players in the region could have similarities in habits and preferences, it’s valuable…
One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…
As the Coronavirus outbreak continues to spread globally, people have made significant adjustments to their daily lives. In order to maintain social distancing, people are spending most of their days indoors with their digital devices. To better understand these ongoing changes in behavior, AdColony has been surveying users periodically to gain insights on their current…
In the past few weeks, the COVID-19 outbreak has significantly changed the daily lives of people from several countries. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus situation continues to evolve, technology usage and habits will also see major changes. AdColony’s…
For the past three months, the COVID-19 outbreak has radically changed people’s daily lives and preferences around the world. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes. AdColony…
As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…
