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Amazon Prime Video, the subscription video-on-demand service, was looking to create awareness and drive anticipation for its latest series; Jack Reacher. In order to drive awareness around the exclusiveness of the series to Prime Video in Feb 2022, Amazon Prime Video partnered with Digital Turbine’s AdColony team to engage the potential audience in an entertaining…
Today we are exploring the people behind one of our products across all Digital Turbine offerings — Fyber Fairbid. Ihor Vashchenko, Product Manager, FairBid, is discussing his work process and past experiences, what we can do for monetization managers and publishing partners, waterfall optimization and automation, and more. Keep reading to learn more about this…
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the expansion of brand advertising in the metaverse and games and opt-in rates across brand verticals and mobile gaming install…
Offer walls are a great tool in app developers’ toolbox but have flown under the radar for many developers over the past few years. Like all opt-in ad formats, they provide a great option to monetize non-paying users and can incentivize mature users to stay in my app even longer. Smart offer wall implementations also…
With everything they do, mothers deserve to feel special by their loved ones. That’s why people all around the world celebrate Mother’s Day in different ways to honor the mother figures in their lives. To express how important they are, the majority of people buy gifts in hopes of seeing a smile on their mom’s…
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the journey to acquire first party data post-privacy measures from Apple, the growth of mobile games and consumer spend in…
In this Creative Showcase, we are looking at the engaging Puc-Puc campaign in multiple countries in the Balkans region of Europe. Puc-Puc, a well-known regional candy with vitamins inside, with a playful, youthful image, was keen to promote its tasty popping candy in powder form by using the impeccable advantages of mobile advertising. With our…
Alcohol has been part of human existence for millennia: It has been used as an antiseptic, an anesthetic, and a social lubricant in nearly all human societies since Neolithic times. Even today, it is one of the most widely used recreational substances globally. But not all cultures embrace alcohol equally – it can vary greatly….
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are marketing during micro-moments and reaching consumers on mobile, mobile app users shopping more in-person than non-app users, and European legislation…
eMarketer covers worldwide ad spending, while Data.Ai (formerly App Annie) takes on macro trends and mobile habits. Where do these two reports converge? Let’s explore. If there was a year to be in mobile apps, it had to have been 2020 and 2021! By the end of 2021, mobile users had downloaded almost 140 billion…
