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Apps We’re Loving This Week

Posted Jun 5, 2020

Across the globe, people are spending more time indoors and looking for ways to have fun, stay engaged, and connect with others. Well, there are lots of apps to satisfy all of those needs! We’re showing you our favorite apps each week, whether it’s mobile games we can #PlayApartTogether or new apps to keep our…

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CCPA Enforcement is Coming Soon — Are You Ready?

Posted Jun 4, 2020

In recent years, consumers’ growing concerns regarding digital privacy have prompted legislators to pass policies to protect their data. The General Data Protection Regulation (GDPR) went into effect in 2018 and not only affected organizations and residents in the European Union but created a massive shift for companies around the world. As you may know,…

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AdColonized: Getting to Know Johny Saad

Posted Jun 3, 2020

Meet Johny Saad, Senior Regional Sales Manager of the Middle East and North Africa. Johny works from his home office in Dubai. He supports a number of markets and is busy opening up new ones! He loves to travel, especially to the beach. Get to know him better in this week’s AdColonized feature! What exactly…

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3 Best Practices For Ad Monetization (To Preserve Your Killer UX)

Posted Jun 1, 2020

To “have your cake and eat it too” is how we describe the impossibility of possessing two conflicting benefits at the same time, having the best of both worlds, so to speak. And yet the concept still exists, because we do want it both ways, no matter how impossible it may seem. The concept of…

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Creative Showcase: SariWangi

Posted May 31, 2020

In this Creative Showcase, we’re looking at SariWangi’s use of AdColony’s Dynamic End Card and precise audience targeting to introduce a new audience to SariWangi tea – millennial mothers in Indonesia. About the Campaign In an extension of a 10-year campaign called “Mari Bicara” (“Let’s Talk”), SariWangi aimed to bring Indonesians of different races and…

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Event Preview: There is No Playbook for This – Digitisation & Consumption

Posted May 28, 2020

We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series focuses on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Contemporary consumer society is increasingly saturated by digital technology, and the devices…

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Apps We’re Loving This Week

Posted May 28, 2020

Across the globe, people are spending more time indoors and looking for ways to have fun, stay engaged, and connect with others. Well, there are lots of apps to satisfy all of those needs! We’re showing you our favorite apps each week, whether it’s mobile games we can #PlayApartTogether or new apps to keep our…

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Under the Microscope: Mobile Gaming in South Africa

Posted May 27, 2020

In our joint efforts with On Device Research, several studies have proven that mobile gaming habits can vary based on region. The surveys reached mobile gamers across the globe and revealed that each audience is a huge opportunity for developers, publishers, and advertisers to grow. In this week’s edition of Under the Microscope, we’re looking…

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AdColony Mobile Gaming Survey 2020 After COVID-19 — Japan

Posted May 27, 2020

In the past few months, people are being encouraged to stay at home in order to ensure their health and safety. During this outbreak, we have noticed a surge in traffic of mobile gaming and wanted to find out more about how mobile gaming behavior has been affected after the COVID-19 in Japan. We asked…

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