Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.
Just as finding the ideal moment is critical for captivating consumers, so it’s essential to know how they feel, both about the types of messages they are being shown and based on their current environment. To gain a better understanding of these key consumer sentiments, we recently conducted a survey across the AdColony platform. Globally…
In this edition of Mobile Monday, we’re examining what shifts in PocketGamer’s top 50 mobile developer lists says about the industry as well as what the end of FCF means for content publishers. PocketGamer Honors Top Developers Once again, PocketGamer has released its list of top 50 mobile game developers. While many of the honorees…
In this edition of Mobile Monday, we’re getting reading for Advertising Week as well as taking a look at the types of live digital video content most likely to appeal to consumers. Advertising Week New York Advertising Week New York kicks off today at numerous venues throughout NYC. While the actual calendar of events may…
In this edition of Mobile Monday, we are taking a look at what two campaigns featured in Adweek’s latest list of best media plans tells us about mobile’s ability to reach consumers in those innocuous, in-between moments as well as what the rise of mini-documentaries means for mobile video content consumption. Adweek Honors Top Media…
In preparation for the launch of iOS 11 next week, the AdColony 3.2.1 SDK is now available with numerous user experience and monetization improvements. To streamline the integration process, check out this handy checklist: Integration Checklist Check your orientation. For an optimal integration, follow our documentation around configuring supported orientations. Please note that restricting an…
In this edition of Mobile Monday, we are covering the growth of Maple Media, how excitement is continuing to build for Dmexco, and what NPR’s success with comment-free news environments may mean for other news publications. Maple Media’s Growing Roots Earlier this year, Maple Media raised $30 million in order acquire mobile games it felt…
The mobile user experience is better than ever with version 3.2 of the AdColony SDK. Designed with both the mobile publisher and user in mind, the new SDK is iOS 11 & Android Oreo ready and offers numerous improvements, including: iOS 11 compatibility Enhanced skippability controls Convenient volume controls Enhanced security Improved ad relevance Post-install…
In this edition of Mobile Monday, we are examining how the lines between desktop and mobile are blurring for one popular mobile title and how interactive ads may finally help close the gap between marketer spend and consumer habits. Peripherals & the Mobile Experience When the concept for a serious mobile esport title was first…
Mobile publishers consider multiple metrics of engagement when assessing user quality, so what methods are they using to engage and how effective are those strategies? Simply put, a majority of top mobile publishers rely rewards and messaging to engage their users. In particular, achievement systems (65%) and push notifications (62%) are the most commonly used…
In this edition of Mobile Monday, we’re taking a look at the top highlights thus far at Gamescom 2017, from the latest mobile iteration of an IP that explores life inside a game to immersive augmented reality experiences where attendees can experience what it’s like to have dragon wings, and everything in between. Bandai Namco…