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Last week, MMA hosted another forum in Istanbul, Turkey along with the Smarties Dinner Gala, which turned out to be a huge success! Hosted at Swissotel The Bosphorus, the event brought together marketing experts to share best practices and discuss the future of the industry. The Forum The Forum is the perfect place for professionals…
Just this morning, Apple announced its latest devices, live from the Brooklyn Academy of Music, Howard Gilman Opera House. The lineup included a few new gadgets, but the most impressive was the new iPad Pro, which is offered in both an 11-inch and 12.9 inch display. This iPad comes with a lot of updated technology,…
It’s no secret that tech is a part of every industry. It’s only continuing to improve and grow in terms of capability. Munich’s IDnow is making authentication and verification even easier than ever before. Authentication with IDnow Getting authentication for legal or financial reasons just got easier, with IDnow. All you need is a smartphone…
Time for another MMA Forum, this time in Ho Chi Minh, Vietnam! As a part of MMA’s Shape the Future series, this forum will dive into mobile as it defines the future of business. This event will be held on October 26th at the Intercontinental Saigon Hotel. Attendees will have the opportunity to mix with…
With 2019 soon approaching, marketers are keeping an eye out on emerging trends and new ways to reach their intended audience. Places to invest, areas to avoid, up-and-coming technologies – they’re all things to consider. According to eMarketer, digital ad spend in the U.S. will exceed traditional media in 2019. Currently, about $111 billion is…
The MMA Smarties Indonesia was a huge success! AdColony is thrilled to be bringing home 8 awards – that’s 2 Gold, 3 Silver, and 3 Bronze! The MMA Smarties Awards recognize innovation, creativity, and success in the mobile marketing space across a variety of categories. Check out our winning campaigns below: Promotion GOLD – Pond’s…
Did you know that there are 41.6 million mobile internet users in South Korea alone? That’s a lot of typing and tapping, not to mention all the eyes glued to screens. With so many mobile users online, there’s also a ton playing mobile games and staying entertained. Mobile gaming consumers are a pretty diverse bunch, as…
Get educated on the future of digital marketing at AdExchanger’s Programmatic I/O in New York! This two-day event, which happens to be the world’s largest conference on programmatic media management, will be held on October 15th and 16th. Join more than 1,500 marketers, publishers, agencies, and executives for 55 compelling sessions featuring over 90 expert…
Mobile gaming has become one of the biggest pastimes around the world. Whether users are on the bus, train, or hanging out after school or home, in the morning or night, mobile games provide entertainment and relaxation and are part of the daily routine for billions worldwide. Having conducted research on mobile gamers in specific…
Just recently, Digiday hosted its Publishing Summit at the Ritz-Carlton in Key Biscayne, Florida! The theme for this 3-day event was “building a consumer mindset,” and it included lots of discussions surrounding privacy, quality, and building direct relationships with your audience. Aside from the insightful talks, the Digiday Publishing Summit also included exciting opportunities to…