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Recently, marketing analytics platform Singular published its inaugural Fraud Index, wherein AdColony was named one of the most secure mobile ad networks. Why It Matters As the mobile advertising ecosystem evolves, so do the tactics and actions of malevolent actors. Indeed, advertising fraud continues to haunt the mobile ecosystem. With total damages expected to reach…
The AdColony business today was built from over ten different acquisitions, and all of the various companies had different specialties. In the earlier days of AdColony/Opera Mediaworks, the breadth of services we offered allowed us to work with publishers and advertisers in a variety of different ways, and this was a huge advantage for us….
Acquiring quality users at scale isn’t easy, and mobile marketers often turn to multiple advertising partners to meet their campaign KPIs. To help advertisers find the best partners, mobile attribution company AppsFlyer regularly publishes their indexes of the top ad platforms. Today, the company released their H1 2017 Performance Index, wherein AdColony was ranked as…
The mobile user experience is better than ever with version 3.2 of the AdColony SDK. Designed with both the mobile publisher and user in mind, the new SDK is iOS 11 & Android Oreo ready and offers numerous improvements, including: iOS 11 compatibility Enhanced skippability controls Convenient volume controls Enhanced security Improved ad relevance Post-install…
Yesterday, AdColony reported our Q2 2017 results as part of Opera Software ASA’s quarterly earnings. The quarter was highlighted by growth in our SDK penetration and the results of our latest Aurora™ HD Video ads. AdColony revenue for Q2 was $96.1M and we were EBITDA positive at $0.9M. While both numbers were softer than we…
Launched in early June, Aurora™ HD Video is our innovative new immersive video technology designed to allow mobile users new and interesting ways to engage with ads, including on-screen interactivity, haptic feedback, and more. Full of promising features for engaging users from the outset, we looked into the results from our first few Aurora™ campaigns…
“Quality ad experiences” can mean different things to different people. In some cases, the quality of an ad is diminished to a simple analysis of the creative, but ad quality is much more than that. What is the app/environment the ad is served in? What is the mindset of the consumer when they see the…
Advertisers around the world have embraced mobile video, and in a relatively short time, it has become one of the most important channels in all of advertising for marketers of all sizes. Knowing this, we’re incredibly excited to unveil the latest evolution of our mobile video technology, Aurora™ HD Video, a game-changing interactive video ad…
Yesterday, Adweek released a list of “Mar Tech Superstars,” a look at top executives in the marketing/advertising space who are driving the industry forward and rethinking how technology can be used to drive results. AdColony’s CEO, Will Kassoy, was featured on the list, and was joined by executives from companies like Salesforce, Oracle, and Adobe….
Before any mobile ad creative shatters benchmarks or wins awards, it begins as an idea — an idea to elevate a story, to create a thumb-stopping experience, to look beyond impressions and drive meaningful audience engagement. Here, those ideas come to life at the AdColony Skylab, our in-house group of 60+ award-winning designers and engineers…
