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We know that there are many components that go into a successful campaign (targeting, brand safety, viewability measures, technology and optimization, etc.), but above all else, we value outcomes driven by creativity. We regularly challenge ourselves to think through how can we help advertisers stand out, and throughout 2017, one of our main priorities is…
The future of mobile ad engagement is here with version 3.1 of the AdColony SDK. Designed to drive premium demand with innovative formats & viewability reporting, the new SDK offers the best user experience yet. The SDK features: Viewability-driven demand. With industry-leading viewability reporting for advertisers, the 3.1 SDK can unlock premium demand from brands…
Attention lives where consumers live, and while the activity and location is ever-changing, one thing is certain: their phones are with them. However, how do advertisers leverage location data to improve message targeting and timing? To bolster our data-driven campaign planning, targeting, and measurement capabilities, today we announced AdColony’s new strategic partnership with NinthDecimal, a…
As we recently announced, AdColony has launched Instant-Play™ HD vertical video. With an 89% average video completion rate and 10% average engagement rate, the new high-performing ad unit is already exceeding the expectations of exclusive launch partners like UFC® as well as Fortune 500 brands. Driving Outcomes with Vertical Video It’s not too surprising that…
AdColony today reported Q4 2016 results and full year highlights as part of Opera’s quarterly earnings. 2016 was once again a record revenue year, with AdColony (formerly known as Opera Mediaworks) delivering more than $484M in revenue and 15.3% annual growth. This marks the 6th year in a row in which the company has seen…
Today, we announced that our entire company will unify under the AdColony brand, allowing us to have one voice and presence as we lead into 2017. As the recent sale of the Opera browser necessitated a move away from the Opera Mediaworks name, it only made sense to unify under the brand already so well-known…
From Thanksgiving to the big game in January, this is a bustling time for advertisers and a promising time for mobile app publishers. Indeed, holiday brand demand is already surging across the platform, and the busiest weeks of the year still lay ahead. To help maximize results for both brands and publishers, AdColony has exciting…
The next generation of mobile video is here. Today, the AdColony Aurora™ SDK is available, offering exciting improvements and new features for publishers and advertisers alike. Mobile app publishers can now download the Aurora™ SDK on the AdColony Github here. Instant-Play™ HD Vertical Video The highest quality ad experience on mobile is now available in…
Driving meaningful campaign results at scale on mobile is no small feat, and there are thousands of advertising platforms that exist in this pursuit. Today, TUNE revealed their top 25 global advertising partners for 2016, and AdColony is ranked #2, the leading independent partner that’s second on the list only to Google. How The List…
With Apple’s iOS 10 gold master now available, there are two key changes that mobile publishers and advertisers should take particular note of: limit ad tracking and ATS compliance. Mobile advertisers will need to sync with their advertising & attribution partners to verify that their tracking solution is prepared, and mobile publishers will need to…
