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Recently, DayDayUp invited leaders in the mobile advertising and video spaces to Go Beyond! in Beijing, an event where they shared industry experiences and insights. This event explored the changing mobile advertising landscape with over 150 attendees from both advertising and publishing. DayDayUp is a business community that connects Chinese and global innovators, offering an…
Marquez la date sur vos calendriers pour MIGS 2017! Hosted in Montreal, Quebec, from December 11th to 13th, The Montreal International Game Summit is where experts in video game development gather from all over the world and share their knowledge with local and international professionals. Conference sessions, master classes, personalized coaching, and tons of networking…
Last week, the Mobile Marketing Association hosted its forum in Dubai, UAE, followed by the MMA Smarties Awards Gala! Over fifteen speakers from Aujan Coca Cola, Anghami, Careem, Choueiri Group, IBM Watson, MBC, Nielsen, Omnicom Media Group, Platform 5, DMS, and Adjust came together for this event, and of course AdColony was there to support…
Get ready for G-Star 2017, the largest gaming and mobile industry event for enthusiasts across Korea. G-Star stands for Global Game Exhibition and it’s held from November 16th to 19th at the BEXCO in Busan, South Korea. G-Star will showcase everything from PC and online gaming, to mobile, console gaming, and more. G-Star has both…
Get ready for The Drum’s Programmatic Punch event, held at the Congress Centre in London this Thursday, November 9th. The event will be packed with tons of insight on current issues and opportunities to connect with other resourceful and knowledgeable professionals in the digital space. AdColony is thrilled to be officially sponsoring and speaking at…
Just last week, MediaPost hosted its Publishing Insider Summit in Austin, Texas! Discussions dove into the changing economy and how publishers have to continually look for ways to innovate when presenting new ad, data, video, and branded content. In addition to insightful presentations and panels, the summit explored case studies and best practices from senior…
What is GCAP 2017? It stands for Game Connect Asia Pacific, and it’s the leading Australian conference for the games development, interactive media, and screen tech industries. This year, it’ll be held on October 24th and 25th at the Melbourne Convention and Exhibition Center. AdColony is excited to be sponsoring this two-day, information-packed event. GCAP…
Recently, AdColony co-hosted a webinar on mobile video disruption with the MMA. Tom Simpson, Director of Growth and Programmatic at AdColony, as well as Pedro Ramirez Caviedes, Digital Lead for Unilever at Mindshare, led a discussion about the changing dynamics of video advertising and how advertisers can engage users to drive outcomes. The purpose of…
Earlier this month, AdColony traveled back to Cologne, Germany for DMEXCO 2017, a two-day business expo and conference for marketers, media professionals, and creative minds. Nearly 50,000 guests attended from around the globe, sharing insight, creating connections, and discussing everything from programmatic and AI to the importance of promoting ad standards and brand safety. Three…
Considering the variety of video formats available to marketers today, what does it take for an ad to make a difference for both the user and advertiser? How are users engaged? Do they retain information after the ad is over, and does it cause them to take action? What about skippable ads? All of these…
