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Our trek to learn more about gamers from different regions continues with our Under the Microscope series! While there are several similarities between different countries, there are also noticeable differences when it comes to gaming preferences and demographics. Our previous research looked into mobile gamers in China. Now, we’re taking a look at gamers from…
Mobile games come in all shapes and sizes, from action and adventure to puzzle and word games. Just like the diversity of games available, mobile gamers vary in age, background, preferences, and behaviors. That’s why we decided to conduct some research and gain a well-rounded understanding of this audience. Our previous research looked into mobile…
When it comes to mobile gamers, one size does not fit all. In fact, gamers are one of the most diverse groups out there and they vary in almost every way. From demographics and typical behaviors to session times and engagements with in-app rewards, this study dives into everything you need to know about mobile…
Our Under the Microscope series continues, this time searching for the trends and preferences with mobile gamers in the UK. Whether it’s demographic data or behavioral data, this study dives into everything you need to know about gamers in this region. We partnered with On Device research to conduct the survey, which yielded some interesting…
Did you know that there are 41.6 million mobile internet users in South Korea alone? That’s a lot of typing and tapping, not to mention all the eyes glued to screens. With so many mobile users online, there’s also a ton playing mobile games and staying entertained. Mobile gaming consumers are a pretty diverse bunch, as…
Mobile gaming has become one of the biggest pastimes around the world. Whether users are on the bus, train, or hanging out after school or home, in the morning or night, mobile games provide entertainment and relaxation and are part of the daily routine for billions worldwide. Having conducted research on mobile gamers in specific…
Did you know that almost half of online users in Greece play mobile games? But when, where, and how long do they play? What do their demographic distribution and preferences look like? AdColony partnered with On Device Research to conduct a global survey on mobile consumers. The survey provided a lot of insight on the…
From teenagers to retirees, male and female, mobile gamers are a diverse group of people. They don’t just fall into one big category. Variations in demographics, as well as preferences and habits, are a few reasons why mobile gamers are an important audience for advertisers to consider. Interested in learning more about mobile gamers worldwide,…
If it hasn’t been obvious by now with the previous research conducted by AdColony and On Device Research, there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each region. Each region tells its own unique story though! Reaching mobile…
It’s no secret that mobile gaming consumers are a diverse group, with different genre preferences, time spent per session, and level of engagement with in-app rewards. As shown in the research conducted by AdColony and On Device Research, mobile gaming habits can also vary based on region. The survey reached mobile gamers across several regions…
