Optimizing Use Rate 2020

Posted Nov 24, 2020

There are multiple metrics of mobile app monetization; some say there might be too many! Sometimes though, it’s always best to stick with basics. In the process of optimizing app monetization, one of the most powerful methods is optimizing ad use rate. What’s Use Rate? An app’s use rate is the percentage of DAU (Daily…

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Effects of Removing Blacklisting

Posted Nov 15, 2020

For publishers, it may make sense to not allow ads from competitors or from other user acquisition apps that might accelerate your churn. However, this blacklisting might be costing developers a tremendous opportunity for revenue. According to a study from a cybersecurity solution company, CHEQ and the Merrick School of Business, U.S. online news publishers…

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3 Best Practices For Ad Monetization (To Preserve Your Killer UX)

Posted Jun 1, 2020

To “have your cake and eat it too” is how we describe the impossibility of possessing two conflicting benefits at the same time, having the best of both worlds, so to speak. And yet the concept still exists, because we do want it both ways, no matter how impossible it may seem. The concept of…

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Event Preview: Gamescom 2019

Posted Jul 31, 2019

We’re headed to Gamescom in Cologne, Germany! More than 300,000 visitors from across the globe will attend the biggest gaming convention from August 20th to 24th. Press and trade visitors will have exclusive access to the event on August 20th, while gaming fans may start attending on August 21st. This year marks the event’s 10th…

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