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Event Preview: IAB Annual Leadership Meeting

Posted Feb 5, 2020

AdColony is going to the 2020 IAB Annual Leadership Meeting (ALM)! The conference will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern consumer experiences now. New for 2020 are 4 big stages or “tracks” programmed around the deeper interest areas of the assembled…

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IAB Transparency Tools

A Guide to IAB’s New Supply Chain Transparency Tools

Posted Oct 23, 2019

In 2018, digital advertisers lost $35 billion to digital ad fraud, or $51 million a day. This year that number is expected to jump to $42 billion, due to new, sophisticated techniques by fraudsters. Another reason is advertisers, particularly small and mid-size brands, are not adopting anti-fraud solutions like ads.txt and openRTB 3.0 spec. Because…

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Open Measurement

More Viewability with IAB’s Open Measurement

Posted Oct 15, 2019

If you asked any digital marketer today what’s one thing they would want more of, the last thing they’re going to tell you is “fragmentation,” or more things to keep track of, more vendors, more rules of operation, more code. More realistic answers might be: I want more transparency, more accountability, more (or rather, better!) measurement….

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How to Implement app-ads.txt

Posted Aug 28, 2019

Earlier this year, IAB Tech Lab released the specification for app-ads.txt, a text file that a developer can upload to their website that lists the ad sources authorized to sell that app’s inventory. Anyone paying attention to the ads.txt standard shouldn’t have been surprised. App publishers who adopt this file can better control their inventory…

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Mobile Monday: Mobile Video Fuels Record Digital Ad Spend

Posted May 20, 2019

Two recent studies have confirmed the undeniable power of mobile video. Digital advertising spend in the United States was reported as exceeding $100 billion for the first time, thanks to mobile video. Meanwhile, a study suggests that 5G connection speeds will further accelerate mobile ad spend. Get all the details in this week’s Mobile Monday!…

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Award Preview: AdColony Mixx TR Wins

Posted Mar 1, 2019

At this year’s IAB Mixx Awards, AdColony brought home four wins for campaigns throughout 2018! We’d say we’re used to it by now, but winning awards never gets old. This year, the ceremony was hosted on February 21st, 2019 at the Four Seasons Hotel in Istanbul.   Doritos Jurassic World Doritos came together with an…

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AdColony Receives IAB UK Gold Standard 1.0 Certification

Posted Jun 21, 2018

AdColony is excited to have been granted the Gold Standard 1.0 by the Interactive Advertising Bureau (IAB) UK! This makes AdColony one of the first group of companies to receive the standard from the independent group. The standard encompasses across the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. IAB UK…

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Mobile Monday: Delving for Data & Pressing Play

Posted Dec 11, 2017

In this edition of Mobile Monday, we’re taking a look at how brands are making sense of audience data and looking ahead to a webinar on making the most out of mobile video advertising. Delving for Data Recently, the IAB Data Center of Excellence published a study in conjunction with Data & Marketing Automation that…

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Mobile Monday: Distribution Dumps & the IAB’s New Chairman

Posted Jan 30, 2017

In this edition of Mobile Monday, we’re examining the pitfalls of third-party content distribution and what the new IAB chairman’s mission may mean for advertising reporting standards. The Distribution Dump While the appeal of syndicating content to third-party platforms for additional reach and ad revenue is appealing, a recent report suggests that it may serve as more…

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