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Hitting the Road with Mobile Apps

Posted Jun 20, 2019

School is finally out, so it’s time to enjoy the break with a road trip. Before hitting the road, there are several factors to consider while planning a trip. What are travelers most concerned about when planning a road trip and how do they spend their time on the trip? AdColony’s 2019 Summer Road Trip…

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Mobile Monday: Users Process Mobile Ads in Less Than Half a Second

Posted Jun 10, 2019

With so much digital content, consumers’ have learned to process information faster than ever, but they’re also moving the focus of their attention faster too. Research has found that advertisers have less than half a second to make an impact with consumers on mobile ads. Meanwhile, a report reveals the playing and spending habits of…

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Millennials Most Receptive to Mobile & Video Advertising

Posted Oct 13, 2015

Establishing credibility with an audience is imperative for any advertising campaign. With the advanced audience segmentation made possible by mobile advertising platforms, it’s easier than ever for advertisers to target the users most receptive to their message. Thus, the question remains:  which age groups are most receptive to which advertising formats? With respect to mobile…

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