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If you’ve been keeping up with our “Under the Microscope” series, then you’re well aware of the fact that mobile gamers range across the board in terms of diversity. Demographics, preferences, and habits differ from one person to the next, making these audiences very important for advertisers to consider. In this week’s edition, we’re diving…
Although iPhone sales have slowed down in the last year, tons of apps have seen continued growth as users across the globe become more and more mobile-savvy. A recent report from Adjust charted growth and retention for apps released in 2018 and revealed that Asia-Pacific is the fastest-growing region. Additionally, gaming apps continue to dominate…