Apps_Week5_BlogHeader

Apps We’re Loving This Week

Posted May 21, 2020

Across the globe, people are spending more time indoors and looking for ways to have fun, stay engaged, and connect with others. Well, there are lots of apps to satisfy all of those needs! We’re showing you our favorite apps each week, whether it’s mobile games we can #PlayApartTogether or new apps to keep our…

Read more

How to Optimize your Mobile App Monetization with AdColony

Posted May 18, 2020

With a total of 5.6 million mobile apps available to download globally as of Q1, 2020 (Source: Statista), mobile app publishers seek various methods to keep their apps growing and profitable in a super competitive mobile market. The most common ways publishers take to monetize their apps are IAP (in-app purchase), paid downloads, in-app subscriptions,…

Read more
in-app mediation blog header

Mobile Monday: Developers Prefer In-App Ads While Ad Mediation Rises

Posted Apr 15, 2019

It is no secret that app developers need to make money, but what is their favorite way to get that cheddar? We’ll take a look at developers’ preferences for monetization and ad mediation and if they actually understand what is going on with the different bidding methods. Speaking of making money, Pearl Abyss’ role-playing game…

Read more

Around the World in Two Million Apps: Global Insights from Q2  

Posted Oct 13, 2014

As it currently stands, there are well over two million apps available for download in both the Google Play Store and the Apple App Store combined. It’s a number that grows daily, one of the reasons that app developers and publishers spend so much time trying to make their apps stand out. And when you…

Read more