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Mobile Monday: Apple’s Effect on Snap Revenue, Android 12’s Privacy Features, App Reviews’ Impact on Retention

Posted Oct 25, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on SKAN’s effect on Snap’s revenue, AdColony recaps Android 12’s privacy features, and Fyber shares research on how important app reviews are for retention. Snap out of it! Despite…

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AdColony Ranked As Top Media Source in Singular’s ROI Index 2021

Posted Feb 9, 2021

For the fifth year in a row, AdColony was named one of the Top Media Sources in Singular’s ROI Index 2021. This annual report analyzes and ranks the top 15 performing ad networks across iOS and Android devices. This study looks at the largest costs, revenue, data fraud, and retention throughout the industry.  Singular’s report…

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How App Install Marketers Measure Campaign Performance

Posted Jun 30, 2020

The key to running a successful user acquisition campaign goes far beyond just the creative execution. App install marketers have to constantly sift through data to modify campaigns and further optimize them. With so many metrics at hand, it’s easy to get lost in a data dump. To better understand the effectiveness of UA campaigns,…

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AdColony Ranked As Top Media Source in Singular’s ROI Index 2020

Posted Feb 7, 2020

For the fourth year in a row, AdColony was named among the Top Media Sources in Singular’s ROI Index 2020. The annual report recognizes the top 15 ad networks in terms of ROI and retention. The marketing intelligence platform analyzed $6.3 billion in ad spend and 2.2 billion app installs from 550 ad networks. The…

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Mobile Monday: Apple’s Chinese Headwinds & Pokémon GO’s Summer Soirees

Posted Apr 7, 2019

Apple’s year in China may not be as rosy as initially planned. The company recently revised its guidance on the quarter citing strong competition in China. On the sunnier side of things, Niantic has announced their latest set of Pokémon GO summer events around the world, taking player engagement and retention (and hopefully re-engagement) to another…

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Mobile Monday: Ad Fraud in Asia & New Benchmarks

Posted Nov 12, 2018

Mobile measurement and ad fraud prevention is kind of Adjust’s thing, so it’s important news when they release new standards. This week they published their Global Benchmarks 2.0 report. It’s also timely, as TrafficGuard and Juniper Research also this week released their latest study on fraud across Asia. Time to take a look this Mobile Monday!…

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Publisher Spotlight: Skillz

Posted Oct 26, 2018

It should come as no surprise that esports are a big thing. It’s also a huge growing component of mobile gaming as well! At the forefront of that growth is Skillz, the leader in mobile esports that connects the world’s 2.6 billion mobile gamers through competition. Skillz changes the way competition happens on mobile devices…

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Publisher Spotlight: Rewardify

Posted Sep 28, 2018

Rewarding users for their actions in a game has been one of the most time-honored ways of retaining them. Sometimes that takes the form of power-ups or free in-game items as they progress, sometimes it’s real rewards. Jet Set Go Rewards has taken rewarding users to the next level with its Rewardify platform and is…

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Publisher Spotlight: Epic Games

Posted May 25, 2018

For many of the most hardcore console and PC gamers, Epic Games needs no introduction. For the mobile crowd, they might be best known for the Infinity Blade franchise. With its recent success in porting runaway battle royale success Fortnite to mobile, Epic Games’ position in the mobile marketplace is showing no signs of slowing. Founded…

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