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For ads to be attractive, they need to draw the consumer’s attention. As many other ad networks are emerging, it’s far more challenging than in the past to catch consumers’ attention and keep them interested across the journey. While advertisers are in constant competition to promote and market their own apps, products, or services, during…
How many ads are we exposed to in a day? The average person was exposed to about 500 ads in the 1970s, according to CBS News. Today, this figure is about 5,000 ads! This means that advertisers are in severe competition to promote and market their own apps, products, or services. During this competition, challenges…