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Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are Netflix’s latest subscriber loss, how Gen Z really feels about the metaverse, and the latest content regulation policies from the…
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the expansion of brand advertising in the metaverse and games and opt-in rates across brand verticals and mobile gaming install…
If there’s any one word on marketers’ tongues these days, it’s “metaverse.” While the concept was gaining traction amongst gaming and esports experts for years as games like Roblox and Epic’s Fortnite brought gamers into worlds populated with characters from multiple IPs, the term leveled up with Facebook’s announcement last year that they would instead…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores mobile advertising strategies during the Big Game, AdColony discusses ecommerce trends for 2022, and Fyber explains how brands and apps are focusing on the…
This month, Tom Simpson, AdColony’s Senior Vice President of the APAC region, was invited back to the studio of Channel News Asia’s CNA938 Money Mind to share his thoughts about how gaming is shaping the Metaverse. While definitions of the Metaverse vary, the term is typically used to describe a virtual online space characterized by interactivity…