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Mobile Gaming Research Highlights – EMEA & LATAM

Posted Oct 12, 2021

The past year will be remembered as a time of many changes for brands and marketers. The COVID-19 pandemic has led to great milestones for many media organizations. It has also created new opportunities through the acceleration of digital transformation at a huge scale.  As mobile gaming has exploded because of the COVID-19 pandemic, it…

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Mobile’s Role in the Future of Work

Posted Sep 9, 2021

The COVID-19 pandemic has undoubtedly changed the way we live. While some changes will be temporary (hopefully), some aspects of life might not ever go back to the way they were before. For many people in the U.S., remote work had become a necessity in the past year to keep businesses running. During that time,…

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Back to School: How Mobile Shoppers Are Preparing for In-person Learning

Posted Aug 11, 2021

2020 ushered in a very different kind of school year for students across the United States. Both students and parents had to adjust to life with school being conducted at home. This year most students will be returning to in-person school in some capacity, which could affect how they shop and what they shop for….

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Travel Survey 2021 – Highlights from the United States

Posted Jul 28, 2021

After more than a year of being cooped up at home, Americans are starting to venture out into the world and travel again. People are eager to get out of their homes and enjoy exploring outside of their hometowns. Vaccines have been available in the United States for some time, and with cities opened up,…

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Summer Games Survey 2021 – Highlights from EMEA & LATAM

Posted Jun 29, 2021

After a yearlong postponement due to the coronavirus pandemic, The 2020 Summer Olympics are ready to kick off later this summer. Sports lovers are still waiting impatiently to watch this upcoming international multi-sport event, also known as Tokyo 2020 which was postponed and will now take place July 23 to August 8, 2021. In this…

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Father’s Day Survey 2021 – Highlights from EMEA & LATAM

Posted Jun 8, 2021

Father’s Day is a day where families appreciate their fathers who play an important role in their lives, emotionally, mentally, and morally. This day acknowledges the contribution of fathers to their own families and society. While most of the kids have a closer bond with their mothers, this day helps forge a closer relationship with…

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Mobile App User Behavior & Privacy Research 2021 – EMEA & LATAM Highlights

Posted May 31, 2021

In-app advertising, personalization, and analytics evolve each day since applications started to appear on our smartphones. The data we leave behind while watching mobile ads help marketers, brands, advertisers to track, reach, and target better accordingly. But at what level are users aware of how their data is being used? And most importantly are they…

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Mobile App User Behavior & Privacy Research 2021 – APAC Highlights

Posted May 25, 2021

As featured last week, AdColony conducted its Mobile App User Behavior & Privacy Research (USA) to find out how users respond to the mobile app advertising ecosystem and their behaviors and preferences when it comes to app privacy. App users in APAC countries are very unique country by country. We asked users in four major…

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Mobile App User Behavior & Privacy Research 2021 – USA Highlights

Posted May 19, 2021

Since Apple first announced AppTrackingTransparency, there has been constant speculation about how many people will opt-in to being tracked. iOS 14.5 finally dropped last month and since then, there have been varying reports of opt-in rates. While some of these reports may have shaken up industry optimists, it’s still too early to tell the whole…

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Mobile Usage During the Summer Games — Survey Highlights

Posted May 12, 2021

After an unprecedented delay, the Olympics will finally be back this summer in Tokyo. Officially known as the Games of the XXXII Olympiad, the international event will be kicking off July 23rd and will last until August 8th. With the pandemic still very much present in many countries, the Olympic committee has already announced that…

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