Mobile Industry Is Expected to Contribute $4.8 Trillion to Total GDP in 2023

Posted Feb 27, 2020

When it comes to shopping, communicating, gaming, streaming, and even socializing, it is no secret that mobile apps are making our lives much easier in a way that we couldn’t have predicted. In this developing world of technology, 98% of Gen Z (those born between 1997-2012) has a smartphone and mobile apps have become indispensable in…

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Monetization Insights from Top Mobile Publishers

Posted Feb 19, 2020

With a growing audience and evolving technology, it can be pretty challenging to keep up with the latest in mobile marketing and advertising. Effective monetization methods, user experience, and acquiring high-quality users are all vital to an app’s success. So how do the most successful mobile publishers achieve these goals? We asked them! AdColony recently…

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AdColonized: Getting to Know Neha Kalra

Posted Feb 13, 2020

Meet Neha Kalra, Director of Revenue Assurance, APAC in our Gurgaon office! Neha is an important member of the finance department and came to AdColony with a strong background in revenue assurance. We love to work with the best! Outside of the office, Neha loves to listen to audiobooks, play around with her new DSLR…

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Top Publishers Rely on Video Ads for Mobile Monetization

Posted Feb 12, 2020

How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony Mobile Publishing Survey are now available. The mobile publishers included gaming and non-gaming app developers…

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Mobile Monday: GameAnalytics Launches Mobile Insights Platform, Top 1% of App Publishers Drive 80% of Downloads

Posted Nov 25, 2019

When it comes to long-term success, app publishers rely on having excellent resources to create data-driven strategies. Companies like GameAnalytics and Sensor Tower continue to offer valuable insights regarding the mobile app industry. GameAnalytics recently launched a mobile insights platform that will show aggregated performance data from the top mobile games. Meanwhile, Sensor Tower’s latest…

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Mobile Monday: Gen Z’s Mobile Gaming Behavior, Apple Revenue Reaches $64B in Q4

Posted Nov 4, 2019

Generation Z has become the largest generation globally, giving them major spending power that will only increase as they get more disposable income. The digitally native age group is still developing their brand preferences and spending habits so companies need to start fostering brand loyalty and maximizing customer lifetime value. App Annie’s recent report shares…

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