Mobile Monday: Gen Z’s Mobile Gaming Behavior, Apple Revenue Reaches $64B in Q4

Posted Nov 4, 2019

Generation Z has become the largest generation globally, giving them major spending power that will only increase as they get more disposable income. The digitally native age group is still developing their brand preferences and spending habits so companies need to start fostering brand loyalty and maximizing customer lifetime value. App Annie’s recent report shares…

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Mobile Monday: Gaming Audience Expands, App Revenue Increases in Q1

Posted Apr 22, 2019

Almost everyone is a gamer these days, but how we play varies across ages and genders. We’ll delve into players’ preferences for gaming devices and how this is driving ad revenue. Meanwhile, Q1 numbers are in, and mobile app revenue continues to rise. Check out all the details in this week’s Mobile Monday! More Gamers…

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Opening the Floodgates: Ad Variety & Revenue

Posted Aug 3, 2018

A successful 17+ rated publisher with several social casino titles on the AdColony exchange was only displaying ads that fit their intended audience. This may make sense on paper but could be costing publishers millions of impressions per day and leaving money on the table. Have you ever been to a PG-13 movie and seen…

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Top Publishers Weigh in on Mobile Monetization & User Engagement

Posted Jul 31, 2017

How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony Summer 2017 Publishing Survey are now available. Get the Full Report While the full report…

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AdColony Makes the 2013 Inc. 500 List

Posted Aug 20, 2013

It’s officially official — the Inc. 500|5000 list went live today, and AdColony is in the top 500 list of the Fastest Growing Private Companies in America. We’re so proud of this accomplishment and AdColony’s success to date! You can view the full list here: http://www.inc.com/inc5000/list AdColony profile here: http://www.inc.com/profile/adcolony

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