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Another successful round of the MMA Smarties – this time for the wider APAC region and Vietnam. The Smarties are a global awards program that honor innovation, creativity, and success. AdColony is proud to be bringing home a total of 5 awards: 3 from APAC and 2 from Vietnam! Check out the winning campaigns below:…
In this edition of the Creative Showcase, we’re taking a look at the U.K.’s first Aurora™ Interactive HD Mobile Video unit, Sony Xperia XZ2, and why it was such a hit! How it Worked The Sony Xperia XZ2 campaign was created with the senses in mind. Consumers were able to interact with the video and…
For the past couple years, playable ads have grown tremendously and gained popularity with top marketers and brands. Not only are playables a great way to enhance the user experience and improve ad quality, but they also offer interaction capabilities other ad formats don’t, which in turn increases engagement, retention, and user acquisition. AdColony started…
Last week, the InterContinental Singapore hosted the Mob-Ex Awards, one of the top awards in the Asia-Pacific region! These awards reward companies that push creative and technological limits to achieve success in mobile marketing. AdColony is thrilled to be bringing home two awards from Mob-Ex 2018! GOLD: Pond’s Gains Ground in Indonesia (Unilever) — Best…
In this edition of the Creative Showcase, we’re exploring how mobile users were captivated by an interactive Aurora™ HD video ad for Transformers: The Last Knight. To get started, we sat down with Skylab’s senior interactive designer Cande Lopez to understand the perspective of the team who elevate the traditional movie trailer experience. [vimeo 234587953]…
In this edition of the Creative Showcase, we’re exploring how Disney drummed up excitement for Pirates of the Caribbean with a well-executed and interactive mobile video campaign. To get started, we sat down with Doug Manson, our VP of Creative to discuss what made this particular ad creative so special. [vimeo 234587670 w=640 h=360] And…
Los Angeles is definitely filled with movie magic, but people sometimes forget the other artistic opportunities available in the city. Marketing Designer, James Vela not only creates beautiful graphic designs for AdColony Skylab but also captures life through his side hobby: photography. To give us more insight into his role in Skylab, James has agreed…