As we all know, social media has been in our lives for a while, and no one can deny that mobile games have quietly become the new social platforms since the start of the pandemic. With the increase in mobile usage, advertisers should be adaptive when running a campaign on various platforms to stand out….
Mobile gaming has been booming this past year, but what about ad revenue? Ad spends took a dip last year (understandably so) as a reaction to the uncertainty of the global pandemic. A new report from Unity says that the growth in mobile gaming also translated to increased ad revenue. Meanwhile, consumer spending in apps…
Mobile apps have become more important to consumers than ever before in navigating these times of extraordinary change. Smartphone users have relied heavily on apps not just for function but also for entertainment. Recent data shows that mobile app usage has gone up 25% in Q3 2020. Furthermore, mobile gaming has its largest quarter ever…
Across the globe, people are spending more time indoors and looking for ways to have fun, stay engaged, and connect with others. Well, there are lots of apps to satisfy all of those needs! We’re showing you our favorite apps each week, whether it’s mobile games we can #PlayApartTogether or new apps to keep our…
For many, the beginning of the year is a time to focus on health. Whether it’s resolutions for the new year or getting ready for summer, people are always looking for convenient and cost-effective ways to stay fit. As the go-to device for practically everything, users have turned to their smartphones to aid them in…
Amidst a worldwide pandemic, much of the population’s lives have shifted. People are turning to their mobile devices to help them adapt to a lifestyle primarily indoors. With gyms and fitness studios temporarily closed, mobile users are taking advantage of the many digital resources on their phones. The January and February months are typically a time…
Across the globe, people are spending more time indoors and looking for ways to have fun, stay engaged, and connect with others. Well, there are lots of apps to satisfy all of those needs! We’re showing you our favorite apps each week, whether it’s mobile games we can #PlayApartTogether or new apps to keep our…
Social distancing protocols have caused boosts in mobile game spend and downloads. More time at home means more time spent playing games on mobile devices. The latest data shows that consumer spend in app stores has reached over $23 billion in the first quarter of 2020, the most spent for any quarter. Meanwhile, mobile game…
Industries across the globe have had to adjust quickly during the recent spread of Coronavirus. Constant changes in markets have caused companies to dramatically increase or decrease their advertising spend. Pubmatic has released an infographic with updated global ad spends during the first half of March. Meanwhile, App Annie revealed their annual list of top…
Across the globe, mobile devices are finding their way into more and more consumers’ hands. The North America region is considered to be a mature market but most data collection has been focused on mobile usage stateside. Smartphone users in Canada are growing in number every year which in turn leads to more time spent…