Industries across the globe have had to adjust quickly during the recent spread of Coronavirus. Constant changes in markets have caused companies to dramatically increase or decrease their advertising spend. Pubmatic has released an infographic with updated global ad spends during the first half of March. Meanwhile, App Annie revealed their annual list of top…
Across the globe, mobile devices are finding their way into more and more consumers’ hands. The North America region is considered to be a mature market but most data collection has been focused on mobile usage stateside. Smartphone users in Canada are growing in number every year which in turn leads to more time spent…
2019 was a huge year for mobile games because more and more smartphone users included gaming as a part of their regular routines. Mobile gaming ended the year with a huge boost during Christmas as users spent their holiday time playing games on their new devices. Meanwhile, a study says that more developers are using…
Over the years, smartphones have become a necessary tool for everyday functions. Because mobile devices never leave our side, users around the world not only spend a lot of time on their phones but also tons of money. A recent report from Deloitte does a deep dive into mobile gaming and how much users in…
With a population of over 1.3 billion, India is sure to present lucrative opportunities for app developers. Increased smartphone adoption and access to unlimited 4G data plans have made India the fastest growing mobile app market. Results for Q2 2019 have been released and India is once again the top country for app downloads. Meanwhile,…
Numbers for Q2 are in, and it was a record-breaking quarter for mobile with downloads up from the previous year. We look at the quarter’s results and how games played a major part in the massive consumer spend. We also delve into South Korea’s time spent on the internet and how much of that is…
When considering monetization strategies, app developers look for an advertising solution that will bring in revenue without compromising the user’s experience they’ve spent ages crafting. This is where rewarded video comes in. Rewarded video has proven itself to be a reliable and effective tactic for both advertisers and developers while keeping users engaged. If you’re…
This week Apple kicked off their Worldwide Developer Conference (WWDC) 2019 with a two-hour keynote announcing updates for several of their major product lines, including iOS, Mac, macOS, Apple TV, iPad, and Apple Watch. We’ve gathered some highlights from the keynote announcements that are getting us excited in the mobile space. More Speed and SpaceApple’s…
Brands have spent the past several years focused on millennials but the spotlight is starting to shine on Generation Z. As the first digitally native generation, constant innovation in technology has prompted those born between 1997-2012 to develop its own behaviors and preferences very different from previous age groups. With overall spending of almost $100…
Almost everyone is a gamer these days, but how we play varies across ages and genders. We’ll delve into players’ preferences for gaming devices and how this is driving ad revenue. Meanwhile, Q1 numbers are in, and mobile app revenue continues to rise. Check out all the details in this week’s Mobile Monday! More Gamers…