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Mobile Monday: India Tops App Downloads, U.S. Mobile Market to Reach $224B By 2024

Posted Jul 22, 2019

With a population of over 1.3 billion, India is sure to present lucrative opportunities for app developers. Increased smartphone adoption and access to unlimited 4G data plans have made India the fastest growing mobile app market. Results for Q2 2019 have been released and India is once again the top country for app downloads. Meanwhile,…

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Rewarded Video: Monetization Through Engagement

Posted Jun 18, 2019

When considering monetization strategies, app developers look for an advertising solution that will bring in revenue without compromising the user’s experience they’ve spent ages crafting. This is where rewarded video comes in. Rewarded video has proven itself to be a reliable and effective tactic for both advertisers and developers while keeping users engaged. If you’re…

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Highlights from WWDC 2019

Posted Jun 4, 2019

This week Apple kicked off their Worldwide Developer Conference (WWDC) 2019 with a two-hour keynote announcing updates for several of their major product lines, including iOS, Mac, macOS, Apple TV, iPad, and Apple Watch. We’ve gathered some highlights from the keynote announcements that are getting us excited in the mobile space. More Speed and SpaceApple’s…

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Understanding Gen Z and Their Smartphones

Posted Apr 30, 2019

Brands have spent the past several years focused on millennials but the spotlight is starting to shine on Generation Z. As the first digitally native generation, constant innovation in technology has prompted those born between 1997-2012 to develop its own behaviors and preferences very different from previous age groups. With overall spending of almost $100…

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Mobile Monday: Gaming Audience Expands, App Revenue Increases in Q1

Posted Apr 22, 2019

Almost everyone is a gamer these days, but how we play varies across ages and genders. We’ll delve into players’ preferences for gaming devices and how this is driving ad revenue. Meanwhile, Q1 numbers are in, and mobile app revenue continues to rise. Check out all the details in this week’s Mobile Monday! More Gamers…

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Shopaholics & App Usage

Posted Sep 4, 2018

Online shopping has become the norm when it comes to consumers getting access to the products they want and need. Sometimes, however, this shopping can go from an occasional passtime to a weekly or even daily routine. According to Verto Analytics, if you’re part of the top 20 percent of online shoppers, you’re considered a…

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Digital Media Usage & Trends

Posted Jun 26, 2018

Nowadays, almost everyone is occupied with a digital device at some point in their day. Whether it be at work, home, or a coffee shop, you can find eyes fixed to tablet screens and fingers tapping away on phones. Mary Meeker’s Internet Trends report indicates that there has been a 4% increase in digital media…

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Mobile Monday: Retaining Users & App Overload

Posted Apr 9, 2018

As retention numbers in the second half of 2017 picked up, so too did users’ strain and stress at having too many apps. Are the two related? Have you been pickier about the apps you install? We’re taking a look at app overload and Localytic’s latest Mobile App Retention report in this Mobile Monday. Slowing…

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