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In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. To understand how consumers are engaging with mobile ads with greater ad attention and superior…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, AdColony covers how much time is spent on apps and Fyber gives you the latest trends in games to watch. Learn all about it in this week’s…
Things are always changing in the mobile world and that is now true even in this blog series. Mobile Monday has been AdColony’s weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. We will now be joining forces with our parent and sister companies to cover a broader range…
2020 was a year of great change for people in many ways. Around the world, people were mandated to stay at home and most of them relied on technology to keep them entertained and connected. Subsequently, consumers spent more time in apps daily than ever before. As lockdown restrictions have eased, will people maintain their…
When the unexpected coronavirus started to conquer the world last year, no one predicted that this could still continue one year later. During the pandemic, our lifestyles and approach to daily things changed drastically, and mobile apps, particularly games, became our addiction while we were forced to spend most of our time indoors. After more…
As we all know, social media has been in our lives for a while, and no one can deny that mobile games have quietly become the new social platforms since the start of the pandemic. With the increase in mobile usage, advertisers should be adaptive when running a campaign on various platforms to stand out….
Mobile gaming has been booming this past year, but what about ad revenue? Ad spends took a dip last year (understandably so) as a reaction to the uncertainty of the global pandemic. A new report from Unity says that the growth in mobile gaming also translated to increased ad revenue. Meanwhile, consumer spending in apps…
Mobile apps have become more important to consumers than ever before in navigating these times of extraordinary change. Smartphone users have relied heavily on apps not just for function but also for entertainment. Recent data shows that mobile app usage has gone up 25% in Q3 2020. Furthermore, mobile gaming has its largest quarter ever…
Across the globe, people are spending more time indoors and looking for ways to have fun, stay engaged, and connect with others. Well, there are lots of apps to satisfy all of those needs! We’re showing you our favorite apps each week, whether it’s mobile games we can #PlayApartTogether or new apps to keep our…
For many, the beginning of the year is a time to focus on health. Whether it’s resolutions for the new year or getting ready for summer, people are always looking for convenient and cost-effective ways to stay fit. As the go-to device for practically everything, users have turned to their smartphones to aid them in…