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The Power of Mobile During March Madness

Posted Feb 24, 2022

After The Big Game aired last week, marketers are reminded how much buzz ads get during this time from consumers on social media, between peers in-person, and in-app on mobile. While users are watching, they are looking at their mobile devices as well, whether that be to communicate, play a mobile game, or order food….

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Ad Preference, Mobile Usage, and More During The Big Game

Posted Jan 25, 2022

With the new year fully in swing and the pandemic still prevalent in everyday life, many people are looking forward to an exciting distraction, in the form of one of the biggest sporting events of the year — Super Bowl LVI. The game is taking place on February 13, 2022 at the SoFi stadium in…

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