Optimizing Use Rate 2020

Posted Nov 24, 2020

There are multiple metrics of mobile app monetization; some say there might be too many! Sometimes though, it’s always best to stick with basics. In the process of optimizing app monetization, one of the most powerful methods is optimizing ad use rate. What’s Use Rate? An app’s use rate is the percentage of DAU (Daily…

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New Mobile Monetization Study: Making Sense of Use Rate

Posted Oct 28, 2015

While there is no one size fits all approach to maximizing mobile app monetization, there are a few levers publishers can take advantage of, and one of the most powerful is optimizing ad Use Rate. To examine the effect modifying an app’s Use Rate has on revenue, DAU, session time, and overall monetization efficiency, we studied…

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