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Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine touches on AppTrackingTransparency’s effect on consolidation in adtech, AdColony covers the rise of real estate and housing apps, and Fyber shares new research on the…
Consumers can’t get enough of their favorite apps. Instead of sticking to one app for a certain function, research shows that consumers are increasingly using similar apps especially for communication and entertainment. Mobile users have also taken to wellness apps and a report says that category will reach 1 billion downloads this year. Get all…
It is no question that more and more people are adopting mobile games as a daily pastime. Smartphone users around the world are spending an increasing amount of time playing games and researchers have examined how that affects mental health. A recent survey revealed that almost half of respondents playing mobile games said it has…
After a banner year in 2020, what’s next for mobile? COVID-19 forced people to stay at home for most of the year leading to a surge in mobile usage. The latest research from App Annie reveals the huge demand for mobile apps, driven predominately by gaming. Their report said that consumers spent $143 billion on…
The past few months have seen huge growths and shifts in the mobile app world. Mobile app usage, downloads, and consumer spend are reaching record-high numbers. App Annie’s recent data reveals that mobile app usage has reached an all-time high. They also reported that consumers downloaded nearly 35 billion new apps. Get all the details…
Almost every week, new data shows the effects of smartphone and app usage during the coronavirus pandemic. The latest from eMarketer details the increased time spent on smartphones being driven by app usage and particularly, mobile games. Meanwhile, another report not only shows more time spent on mobile games but also a growing audience and…