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To “have your cake and eat it too” is how we describe the impossibility of possessing two conflicting benefits at the same time, having the best of both worlds, so to speak. And yet the concept still exists, because we do want it both ways, no matter how impossible it may seem. The concept of…
In this edition of Mobile Monday, we are taking a look at myths of mobile apps according to a leading mobile intelligence company as well as how removing frictions in the user experience can improve long-term engagement. Mobile Myths With the mobile ecosystem ever-changing, the proliferation of outdated or inaccurate information is common. To combat this, App Annie…