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As another holiday season rolls around and with a global pandemic still affecting user behavior and preferences for shopping, AdColony looked to discover how users in the United States and Canada will be shopping for this holiday season. With mobile usage and shopping on mobile increasing dramatically in the past year, consumers are now dedicated…
Looking back at the whirlwind of 2020, coronavirus has definitely made changes in the consumer landscape. People’s behavior during the pandemic could have long term and, in many instances, permanent effects on their daily habits. How has consumer behavior changed in regards to mobile and technology? GlobalWebIndex surveyed internet users in North America to answer…
When reputation is everything, brands have faced many challenges in the mobile advertising space. In-app is one of the best ways to reach consumers but it can also be hard to keep track of content-wise. Brands are looking for safe environments to serve ads where their content won’t be placed next to inappropriate material that…
Halloween hasn’t passed yet, but all eyes are already on holiday shopping. It’s no secret that this year’s holiday season will be very different than years’ past. The global pandemic has prompted most Americans to spend the majority of their time at home, leading to a surge in mobile activity. When it comes to shopping,…
Although some countries have cautiously started to relax their stay-at-home policies, many countries are still maintaining intensive social distancing and are preparing for a long-term lockdown. Meanwhile, people are looking for something fun, relaxing, and to help kill time while also interacting with their loved ones online and challenging their brains to keep sharp. To…
The past few months have been a tough time for sports fans. Whether they are avid participants or devoted spectators, people are looking to fill the void of canceled or postponed sports events. Fans across the globe have been turning to their most convenient device for entertainment and excitement: their smartphones. Apptopia has shared its…
Across the globe, mobile devices are finding their way into more and more consumers’ hands. The North America region is considered to be a mature market but most data collection has been focused on mobile usage stateside. Smartphone users in Canada are growing in number every year which in turn leads to more time spent…