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Last week, our Seoul team traveled to Busan to attend the G-Star 2021, the biggest gaming conference in Korea. It was such a special trip not only because it was the first offline gaming event after the pandemics but also because we had the first marketing collaboration with Fyber in APAC as an OneDT company…
On November 9th, AdColony participated in IMPACT MENA 2021 – specifically, our very own General Manager of EMEA & LATAM Warrick Billingham moderated the webinar and led the discussion about attention metrics and the importance of measuring consumer attention. Together with Shaimaa Ismail (CMO at L’Oréal Egypt), Donnacha Kinsella (Data and Strategy Lead for P&G,…
In October, we participated in MMA Impact Indonesia 2021 – specifically, our Country Manager of Indonesia, Jayesh Shivdasani, spoke about how gaming is shaping the future of modern marketing. Together with Rohan Mahajan (Omnicon Media Group), Fahroni Arifin (Indosat Ooredoo), Matthias Blume (Coca-Cola) and Andi Airin (Samsung), the panel explored the latest trends in gaming…
Earlier this month, over 200 attendees gathered for Adweek’s Elevate Mobile Gaming event, hearing the POV on the $77.2 billion mobile gaming industry from speakers in our industry. From new insights from Deloitte to Nestle’s approach to esports to how Vans and Roblox are building a Metaverse strategy, the virtual event was all about cultivating…
Last week we participated in the Digiday Gaming Advertising Forum – specifically, our VP of Global Marketing and Communications, Jonathan Harrop, did a short & sweet presentation about mobile gaming audiences. Let’s clarify how to read that: not “mobile gaming” audiences, but rather mobile “gaming audiences,” that is, consumers who play console games and mobile…
With iOS14 on the horizon and ad-tech teams everywhere scrambling to adjust to the new privacy guidelines, even with Apple delaying enforcement of some of its requirements, our VP of Programmatic Demand, Ben Holmes, shared his thoughts on privacy and personalization recently with Digiday at their 2020 Brand Summit. Below are some key points he…
Last week, AdColony attended the annual Kochava Summit in Sandpoint, Idaho! We had a fantastic time at the three-day conference, especially at the AdColony after party. Ben Bring, our VP of Sales, East, participated on the panel “A 360 Degree Perspective Fraud”. Ben, Alvin Chachra (Account Executive), and Zahra Johnston (Brand Performance), shared their key…
This September, AdColony hosted over 600 professionals in the digital advertising industry at its Intelligence Summit in Istanbul. The 2-day event returned to the Swissotel for a full agenda of speaking sessions, workshops, and networking. Representatives from brands, media agencies, technology providers, and creative studios gathered to exchange knowledge on the hottest topics surrounding the…
In June, we teamed up with Adjust, our mobile attribution partner, to host the Summer Soiree. We invited our valued partners for an exclusive party at Ravouna 1906, a rooftop bar with a unique view of Istanbul. Almost 180 guests attended for a fun night of networking and catching up with friends. The party had…
Just recently, Digiday hosted its Publishing Summit at the Ritz-Carlton in Key Biscayne, Florida! The theme for this 3-day event was “building a consumer mindset,” and it included lots of discussions surrounding privacy, quality, and building direct relationships with your audience. Aside from the insightful talks, the Digiday Publishing Summit also included exciting opportunities to…