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Global Mobile Gaming Research 2020

Posted Jun 29, 2020

The gaming industry is set to be a different beast in 2020, reinvigorating how we interact with people online. Games are no longer episodic consumptive media, but are now the basis of new massive online communities. They’re evolving into “third spaces” – a place that’s not home or work – where players can socialize on…

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AdColony Mobile Gaming Survey 2020 After COVID-19 — Japan

Posted May 27, 2020

In the past few months, people are being encouraged to stay at home in order to ensure their health and safety. During this outbreak, we have noticed a surge in traffic of mobile gaming and wanted to find out more about how mobile gaming behavior has been affected after the COVID-19 in Japan. We asked…

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Event Preview: Future of Gaming & Advertising in Australia

Posted May 14, 2020

For Australians, it used to be “what to watch” and now it’s “whether to watch” – and the answer is increasingly “no, I’m going to play a game”. In fact, gaming is already the number one digital entertainment activity for all Australians. With almost 80% of Aussies gaming on a regular basis, brands need a…

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Mobile Monday: Nintendo’s Growing Mobile Business, Game App Developers’ Recent Strategies for Engaging Users

Posted May 10, 2020

Known primarily for its console games, Nintendo has assembled a list of popular mobile titles over the past few years. Mobile versions of popular titles like Mario Kart and Animal Crossing have contributed to the recent successes of the company. Nintendo revealed that revenue grew 11% during their last fiscal year. Meanwhile, GameRefinery shared their…

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Mobile Monday: Time Spent on Smartphones and Mobile Games Boosted By Lockdown

Posted May 3, 2020

Almost every week, new data shows the effects of smartphone and app usage during the coronavirus pandemic. The latest from eMarketer details the increased time spent on smartphones being driven by app usage and particularly, mobile games. Meanwhile, another report not only shows more time spent on mobile games but also a growing audience and…

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Sports Fans in North America and Australia Are Turning to Mobile Games

Posted Apr 27, 2020

The past few months have been a tough time for sports fans. Whether they are avid participants or devoted spectators, people are looking to fill the void of canceled or postponed sports events. Fans across the globe have been turning to their most convenient device for entertainment and excitement: their smartphones. Apptopia has shared its…

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