Adweek Elevate Recap

Recap: Adweek’s Elevate Mobile Gaming

Posted Sep 13, 2021

Earlier this month, over 200 attendees gathered for Adweek’s Elevate Mobile Gaming event, hearing the POV on the $77.2 billion mobile gaming industry from speakers in our industry. From new insights from Deloitte to Nestle’s approach to esports to how Vans and Roblox are building a Metaverse strategy, the virtual event was all about cultivating…

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Under The Microscope: Mobile Gaming in Egypt

Posted Sep 8, 2021

When looking for entertainment or a way to pass the time, consumers consistently look to their mobile devices as they are readily available and capable of providing endless forms of fun. Within those devices, engagement with games on mobile has risen drastically over the past year, and this new love of gaming is not going…

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Rise Of The Gaming Metaverse: What Does This Mean For Brands? (Radio Interview)

Posted Aug 30, 2021

This month, Tom Simpson, AdColony’s Senior Vice President of the APAC region, was invited back to the studio of Channel News Asia’s CNA938 Money Mind to share his thoughts about how gaming is shaping the Metaverse. While definitions of the Metaverse vary, the term is typically used to describe a virtual online space characterized by interactivity…

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Under The Microscope: Mobile Gaming in Russia

Posted Aug 25, 2021

Consumers are continuing to look to gaming across all mobile devices and operating systems for fun, entertainment, and more. Habits picked up over the last year are here to stay, and time and money spent in mobile games will remain steady or continue to rise. However, new and lifelong mobile gamers do not look the…

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Mobile Monday: Mobile Budgets Shift to Android, Effectiveness of In-game Ads, Monetization Models in Puzzle Games

Posted Aug 23, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on mobile budgets continuing to shift to Android, AdColony recaps a study into the effectiveness of in-game advertising, and Fyber spotlights puzzle games and how publishers monetize them. Check…

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Mobile Gaming in 2021: No Signs of Slowing Down

Posted Aug 17, 2021

COVID-19 lockdowns fueled a massive surge in demand for mobile gaming last year. More than a year into the pandemic has passed and there is no sign of this demand slowing down. Consumers are still spending a lot of time and money on mobile games even after they have returned to lives similar to those…

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Under The Microscope: Mobile Gaming in South Africa

Posted Aug 11, 2021

Over the last year, consumers all over the world were forced to stay home and find new forms of entertainment. Mobile devices, and specifically mobile games, became that new, fun form of entertainment for millions of people all over the world. But as people begin to return to their typical routines, they are not letting…

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Under The Microscope: Mobile Gaming in Greece

Posted Jul 28, 2021

Consumers all over the world are spending time on their mobile devices. And what are they doing on those devices? Playing mobile games. As consumers are engaged in these games, advertisers and brand marketers have the opportunity to reach a wide range of active audiences. Those audiences, however, have different characteristics and preferences that make…

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