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Is it better to have 50 customers who each spend $2 with your business or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into…
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are Netflix’s next step into mobile gaming and Sensor Tower’s latest breakdown of mobile monetization trends. Learn all about these stories…
Indomie, the undisputed market leader in the instant noodle category in Indonesia, has always enjoyed a massive cult following across key cities in the country. However, despite having cemented its leadership in big Indonesian metropolises like Jakarta, the brand lags behind one of its competitors in Indonesia’s suburban areas. Recognizing the commercial appeal of riding…
The Year of the Tiger signifies a year of courage and willpower, and with these values at the core of year 2022, we bid adieu to 2021 and welcome fresh beginnings! To better understand shoppers’ behaviors and preferences, AdColony conducted a survey across Singapore, Malaysia and Vietnam to discover how consumers will be shopping this…
With 2021 behind us, it’s time to look ahead at what is surely going to be another big year for mobile gaming. Mobile gaming has proven to be the largest and most impactful segment of the gaming industry. Revenue continues to grow and the industry as a whole remains solid despite the many uncertainties facing…
Hypercasual is certainly one of the gaming genres that has a wide audience with various demographics that enjoy playing. Their simple UI with an easy interface lowers a barrier for publishers to make the game but then it boosts high competition within this genre, and it’s surely not easy to survive when numerous new games…
Throughout the year, Digital Turbine, AdColony, and Fyber have kept you up-to-date with the latest news, trends, and developments in the mobile world. As the year winds down, we are looking back at another year of evolution in mobile and where we think the industry is headed next. Read on for 2021’s last Mobile Monday!…
Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on SKAN’s effect on Snap’s revenue, AdColony recaps Android 12’s privacy features, and Fyber shares research on how important app reviews are for retention. Snap out of it! Despite…
Mobile gaming has quickly risen in popularity for fun and entertainment with users all over the world. With that, the amount of gamers and revenue from mobile games will only continue to rise. But as more consumers look to gaming and brands look to reach this large, diversified audience, brands and advertisers must understand the…
It’s no secret that mobile gaming has grown from its original, more casual use-case from the early days of Solitaire and relatively simplified (by today’s standards) Cro-Mag Rally. Games like Genshin Impact and even casual puzzle games like Two Dots and HomeScapes have offered more of a long, in-depth experience. According to Newzoo’s recent report,…