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The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…
After The Big Game aired last week, marketers are reminded how much buzz ads get during this time from consumers on social media, between peers in-person, and in-app on mobile. While users are watching, they are looking at their mobile devices as well, whether that be to communicate, play a mobile game, or order food….
During the height of the pandemic, many Quick Service Restaurants (QSRs) either closed entirely or reduced operations, offering takeout, pickup, delivery and/or drive-through. Most consumers simply reduced their spending on all restaurant food – both QSRs and other types of restaurants. However, the QSR market has recovered quickly compared to other casual dining restaurants. The…