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Mobile Ad Trends: Native, Programmatic & Video

Posted Dec 8, 2015

As digital ad spend continues to shift to mobile, so native mobile video and programmatic mobile video continue to grow. Of course, the increased interest in native mobile video isn’t all too surprising. As covered by eMarketer and released by comScore, native mobile video shows significant lift across multiple campaign KPIs: From this data and…

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Scaling Native Ads to Increase Revenue

Posted Jun 30, 2015

As the demand for reaching users in-app increases, the need for publishers to facilitate native ads at scale within their apps becomes evermore important. After all, the publishers who are able to offer scalable native mobile ad placements within their apps will enjoy the greatest revenue growth from advertisers in search of this coveted inventory….

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The Opera Mediaworks Native Video Fund: Backing Next-Gen Creativity in Mobile

Posted Jan 30, 2015

“Put your money where your mouth is …” It’s an old-school idiom, but it’s one that’s particularly relevant for us today. We’ve always talked about the importance of innovation … of thinking “mobile-first,” and of course, about delivering amazing mobile video experiences for both brands and consumers. But with the launch of the Opera Mediaworks…

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App Developers Alliance Talks Mobile Video with AdColony

Posted Jan 29, 2015

Recently, the Application Developers Alliance sat down with Bryan Buskas and Matt Barash of AdColony at AppNation to discuss the latest new trends in mobile advertising and how both brands and mobile app developers are utilizing the latest innovations to connect with their audiences. Next Big Thing for Ads As mobile is the fastest growing segment…

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