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Updated Header - Holiday Shopping 2021

Mobile’s Still on Top for Holiday Shopping

Posted Oct 5, 2021

As another holiday season rolls around and with a global pandemic still affecting user behavior and preferences for shopping, AdColony looked to discover how users in the United States and Canada will be shopping for this holiday season. With mobile usage and shopping on mobile increasing dramatically in the past year, consumers are now dedicated…

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New Report — The Life of the Mobile Gamer

Posted Sep 21, 2021

In the last year, we have seen an already burgeoning market reach new heights. Prompted by COVID-19 lockdowns, people were spending more time and money than ever before on mobile games. While this gained the attention of advertisers, there is still some confusion as to what kind of consumers play mobile games. At AdColony, we…

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Mobile’s Role in the Future of Work

Posted Sep 9, 2021

The COVID-19 pandemic has undoubtedly changed the way we live. While some changes will be temporary (hopefully), some aspects of life might not ever go back to the way they were before. For many people in the U.S., remote work had become a necessity in the past year to keep businesses running. During that time,…

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Back to School: How Mobile Shoppers Are Preparing for In-person Learning

Posted Aug 11, 2021

2020 ushered in a very different kind of school year for students across the United States. Both students and parents had to adjust to life with school being conducted at home. This year most students will be returning to in-person school in some capacity, which could affect how they shop and what they shop for….

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Travel Survey 2021 – Highlights from the United States

Posted Jul 28, 2021

After more than a year of being cooped up at home, Americans are starting to venture out into the world and travel again. People are eager to get out of their homes and enjoy exploring outside of their hometowns. Vaccines have been available in the United States for some time, and with cities opened up,…

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Mobile Gaming Mothers Research – Highlights from EMEA & LATAM

Posted Jul 26, 2021

As mobile gaming expands its borders, being a mobile gamer is now firmly becoming the tech-culture of society all around the world. Mobile gaming shows no sign of slowing in a world where connectivity is increasingly driven by smartphone experiences. While imagining a gamer, the first image that comes to mind is a young, male…

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Tet Shopping and Mobile Behavior Survey

Posted Jan 26, 2021

In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…

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Top Priority in Today’s Mobile Advertising: Brand Safety – EMEA

Posted Nov 2, 2020

Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago. On the other hand, when looking at mobile time spent in EMEA, mobile apps account for more…

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Get Ready for Mobile’s Biggest Holiday Shopping Season Yet

Posted Oct 14, 2020

Halloween hasn’t passed yet, but all eyes are already on holiday shopping. It’s no secret that this year’s holiday season will be very different than years’ past. The global pandemic has prompted most Americans to spend the majority of their time at home, leading to a surge in mobile activity. When it comes to shopping,…

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Who is the American Mobile Gamer?

Posted Sep 15, 2020

As the gaming industry continues to grow and evolve rapidly, the same can be said about mobile gaming demographics. The evolution of the American mobile gamer is the product of the widespread adoption of smartphones and the increasing time spent on these devices. Mobile gaming is no longer a niche market but one that contains…

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