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Under The Microscope: Mobile Gaming in Italy

Posted Nov 7, 2019

When you think about who has the biggest spending power in video games, which countries come to mind? China, the United States, Japan? Those are all great answers but you may have not thought about a huge market developing in Europe. Video game revenue in Italy has already reached huge numbers, but the mobile game…

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Getting Ready for Holiday Shopping with Mobile Devices

Posted Oct 17, 2019

Fall has just started but before you know it, the holidays will be here. Preparing for the holiday season can be stressful especially when it comes to expenses. Savvy buyers are looking for deals by shopping early and researching for the best prices. With tons of retailers at their fingertips, consumers are relying more and…

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Christmas Shopping and Mobile Gaming Behavior Survey ⁠— Philippines

Posted Oct 10, 2019

While the hustle and bustle of Christmas is hardly new, this season promises to be especially active. In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage.  For this research, we sought to explore some of the spending activities and mobile…

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Tet Shopping and Mobile Gaming Behavior Survey

Posted Oct 3, 2019

In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…

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Mobile’s Big Role in Back to School Shopping

Posted Aug 6, 2019

Summer isn’t quite over but families are already prepping for the new school year. Technology has changed the way consumers shop and that is no exception for back to school shopping. Not only are shoppers going online to buy supplies but, smartphones and laptops are becoming essential supplies for students. AdColony’s Back to School Shopping…

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Mobile Monday: Users Process Mobile Ads in Less Than Half a Second

Posted Jun 10, 2019

With so much digital content, consumers’ have learned to process information faster than ever, but they’re also moving the focus of their attention faster too. Research has found that advertisers have less than half a second to make an impact with consumers on mobile ads. Meanwhile, a report reveals the playing and spending habits of…

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Getting Ready for The Big Game

Posted Jan 24, 2019

The big game is just around the corner and football fans are gearing up for one of the most anticipated shows of the season. The event this year will be held on Sunday, February 3rd at 6:30pm ET at the Mercedes-Benz Stadium in Atlanta, Georgia. Curious about learning more about the fans who tune in,…

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Holiday Shopping in APAC & the UK

Posted Dec 4, 2018

The holiday season is in full swing and consumers are searching for the best discounts and deals to check off their shopping list. AdColony conducted a global Holiday Shopping Survey to gain more insight on shopping behaviors during this busy time of year and find out how mobile plays a part in the buying process….

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The Upcoming Holiday Season & What it Means for Mobile

Posted Nov 29, 2018

The holidays are coming! You know what that means — Consumers everywhere are getting ready to grab the best deals, not just for themselves, but for friends and family too. This time of year means big opportunity for brands to gain reach and mindshare, but understanding consumer behavior is the first step to engaging and…

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MMA Mobile Video Benchmarking Study

Posted Apr 24, 2014

We’re proud to share results from the first ever collaborative Mobile Video Benchmarking Study by the MMA gauging performance and trends in mobile video advertising. The results were gleaned from data provided by AdColony, BrightRoll, Brightcove, Hulu, Tremor and Videology.

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