Nour Naffi AdColonizedCompanyCulture

AdColonized: Getting to Know Nour Naffi

Posted Sep 1, 2021

Meet Nour Naffi, a Sales Manager, working out of her home office in Dubai! As a Sales Manager, Nour enjoys being able to connect with numerous teams internally and externally. She values getting to know more people and expanding her network while keeping up with industry trends and updates. Outside of work, Nour likes to…

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AdColony Dominates MMA Smarties MENA with 26 Awards

Posted Mar 29, 2021

AdColony, the top mobile advertising platform for brands and advertisers for more than a decade won 26 awards at one of the most prestigious awards shows in the mobile industry, MMA Smarties MENA. After a very successful 2020, AdColony proudly announced that 12 of its campaigns from the MENA region have been given 26 awards…

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Mobile Behavior in MENA, KSA, and Egypt During Ramadan 2021

Posted Mar 23, 2021

As we all know, while we are greeting the month of Ramadan in 2021, it has become very difficult to share this joyful time with our loved ones on these pandemic days. To receive the most beautiful gifts and to cook the most delicious meals during the month of Ramadan, the usage of digital platforms…

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Creative Showcase: Algida Maraş Usulü Iftar Countdown

Posted Jul 5, 2020

In this Creative Showcase, we’re looking at Algida’s Ramadan campaign in Turkey where the well-known ice cream brand reached potential customers with customized content specific to different Turkish cities to let them know about the local iftar time (when those observing Ramadan could break their daily fast) while giving them an opportunity to order the…

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Under the Microscope: Mobile Gaming in Egypt

Posted Jun 25, 2020

In every edition of Under the Microscope, our research proves that there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each country. Collaborating with On Device Research has given us the data to distinguish these players from those of…

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AdColonized: Getting to Know Johny Saad

Posted Jun 3, 2020

Meet Johny Saad, Senior Regional Sales Manager of the Middle East and North Africa. Johny works from his home office in Dubai. He supports a number of markets and is busy opening up new ones! He loves to travel, especially to the beach. Get to know him better in this week’s AdColonized feature! What exactly…

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Mobile Behavior in Azerbaijan During Ramadan

Posted Apr 26, 2020

One of the most important seasons for the Muslim world, Ramadan has officially begun. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will end on the evening of Saturday, May 23. After Ramadan comes to an end, Muslims observe Eid al-Fitr until the evening of Sunday, May…

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Mobile Behavior in Turkey During Ramadan

Posted Apr 6, 2020

One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…

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Under the Microscope: Mobile Gaming in the United Arab Emirates

Posted Apr 1, 2020

Mobile gaming continues to be a global trend and one of the fastest-growing segments is the Middle East. This type of gaming is gaining popularity in this region because of increasing smartphone penetration and the localization of content for Arabic gamers. While players in the region could have similarities in habits and preferences, it’s valuable…

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Mobile Behavior in MENA and Egypt During Ramadan

Posted Mar 30, 2020

One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…

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