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Mobile Monday: Mobile Game Performance Remains Strong After AppTrackingTransparency, Mobile Gamers are Most Accepting of Rewarded Ads

Posted Aug 1, 2021

Most consumers, understandably, avoid digital ads. Ad blockers are often used due to data privacy concerns and to keep intrusive ads at bay. However, consumers can be receptive to ads if they are getting something in return. A report from eMarketer details consumer attitudes toward digital ads and mobile games in particular. Meanwhile, new data…

Mobile Monday: Mobile Game Spending Grows 10% in June, Rewarded Video Ads Generate Highest eCPMs for Apps

Posted Jul 18, 2021

In several places around the world, lockdown restrictions are being lifted as vaccines are being distributed. Although many people are starting to resume life outside of the home, they are still playing mobile games and spending a ton of money on them. New data show that spending in mobile games last month was up 10%…

Mobile Monday: AdColony Among the Most Popular Advertising Platform SDKs, Ad-supported Mobile Games Attract Committed Players

Posted Jun 27, 2021

It’s been about two months since the release of iOS 14.5 and the shakeup it caused in mobile is undoubtedly significant. While the industry is still assessing its impact, there have been reports released recently that give some insight into the aftermath. App Annie published their list of the most popular SDKs since iOS 14.5…

Consumers Share Sentiments on Mobile Apps and Ads

Posted Mar 4, 2021

Research has shown us that consumers are using their smartphones more than ever before. Mobile users have become increasingly more reliant on apps not only for daily functions but also for entertainment. But how do consumers actually feel while using different types of apps? To gain a better understanding of these key consumer sentiments, we…

Rewarded Video Versus In-App Purchases

Posted Oct 12, 2020

With a massive worldwide audience, mobile gaming has presented lucrative opportunities for game developers. Because most mobile games today are free-to-play, developers choose from a number of methods to monetize their titles. The most commonly used are rewarded video ads and in-app purchases. AdColony’s Modern Mobile Gamer study revealed that an overwhelming amount of respondents…

Monetization Insights from Top Mobile Publishers

Posted Feb 19, 2020

With a growing audience and evolving technology, it can be pretty challenging to keep up with the latest in mobile marketing and advertising. Effective monetization methods, user experience, and acquiring high-quality users are all vital to an app’s success. So how do the most successful mobile publishers achieve these goals? We asked them! AdColony recently…

Tips for Starting a User Acquisition Campaign

Posted Nov 6, 2019

After creating your exciting and innovative mobile game, it’s time to get people to play it! Whether this is your first or hundredth title, your game’s audience always starts at zero so you will need to develop a unique, strategic plan for user growth. With so many media and advertising options out there, it’s important…

Mobile Monday: Why Brands Should Try Rewarded Video, Fyber’s New FairBid Platform

Posted Aug 12, 2019

When it comes to mobile advertising, brands are always concerned with increased efficiency and revenue, and so are developers. One of our trusted partners, Fyber, has launched the latest version of its mediation platform for mobile game developers and advertisers alike to achieve their goals. Meanwhile, brands are learning how to best serve engaging ads…

Rewarded Video: Monetization Through Engagement

Posted Jun 18, 2019

When considering monetization strategies, app developers look for an advertising solution that will bring in revenue without compromising the user’s experience they’ve spent ages crafting. This is where rewarded video comes in. Rewarded video has proven itself to be a reliable and effective tactic for both advertisers and developers while keeping users engaged. If you’re…

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