Car Buying Survey Japan Blog Header

The Car Buying Process and Mobile Usage ⁠— Japan

Posted Nov 25, 2020

The accessibility of data and smartphones has changed the way many cultures approach everyday tasks. This year, Japan’s smartphone penetration is 79% and is expected to reach 92% by 2025. Mobile devices are already vital to Japanese consumers’ shopping habits and car buying is no exception. We wanted to identify what car-buying activities consumers use…

Read more
Brand Safety LATAM Blog Header

Brand Safety Across LATAM

Posted Nov 16, 2020

Whether it’s monitoring a brand’s presence or re-evaluating platforms to advertise in, brands are becoming more proactive when it comes to protecting their image. No matter where users are online, user-generated content is a huge part of everyone’s mobile experience. With unverified content everywhere online, brand safety is becoming even more difficult to maintain and…

Read more
Brand Safety EMEA Blog Header

Top Priority in Today’s Mobile Advertising: Brand Safety – EMEA

Posted Nov 2, 2020

Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago. On the other hand, when looking at mobile time spent in EMEA, mobile apps account for more…

Read more
TAG Brand Safety Blog Header

AdColony Among First Recipients of TAG Brand Safety Certified Seal

Posted Sep 10, 2020

AdColony is excited to share that it is one of the first companies to be TAG Brand Safety Certified. The Trustworthy Accountability Group (TAG) announced the launch of the program today which is the ad industry’s largest and broadest global brand safety certification program. Prior to this launch, AdColony was a participant in the former…

Read more

The Car Buying Process and Mobile Usage ⁠— South Korea

Posted Mar 10, 2020

South Korea has 95% smartphone penetration, the highest in the world, and mobile devices are deeply pervasive in Korean consumers’ shopping habits and car buying is no exception. Korean consumers’ demand for cars is very strong. Cars not only need to serve their primary transportation needs but also reflect their personality, self-image, and social status….

Read more
The Shift Toward Mobile Blog Header

The Shift Toward Mobile In-game Advertising

Posted Oct 31, 2019

While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…

Read more
MM0819-Blog Header

Mobile Monday: What Gets An Ad Noticed, Consumer Perception of Brand Safety

Posted Aug 19, 2019

As people experience multiple ads throughout their day, they have habitually found ways to ignore them. Advertisers need to ensure that the ads they are putting time and resources into are being noticed by their target customers. We look at an informative report that reveals what gets an ad noticed by consumers. Meanwhile, a survey…

Read more
Brand Safety Cert-Blog Header

AdColony Awarded DTSG Brand Safety Certificate

Posted May 28, 2019

It’s 2019 and advertisers that still haven’t placed importance on brand safety are few and far between. It is imperative that their media partners demonstrate their efforts in providing trust and transparency.  As a commitment to being a brand-safe partner, AdColony has once again received the Digital Trading Standards Group (DTSG) Brand Safety certificate and…

Read more
Brand Survey 2018 Header

2019 Update: How Does Brand Safety Impact Consumer Perception?

Posted Apr 12, 2019

It’s now been two full years since the brand safety surfaced as a major issue. Since the problem has not dissipated, we surveyed consumers to check in on how their perception of social media and brand safety has changed – or how it has not. That original catalyst, when advertisers realized that their ads on YouTube were…

Read more