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Under The Microscope: Mobile Gaming in France

Posted Sep 16, 2020

As the home to several major gaming companies, France is a key market in the mobile gaming industry. The country is also the fourth largest in terms of population in Europe which means this audience can bring lots of opportunities to both developers and advertisers looking to reach users in that region. In order to…

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Under The Microscope: Mobile Gaming in Azerbaijan

Posted Sep 2, 2020

It’s no secret that mobile gaming has been thriving in the past several years. Mobile gaming has become a regular hobby for people at all corners of the world. Even after years of immense growth, we have seen record-breaking highs in 2020 due to the pandemic. Because every market is unique and valuable, we feature…

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Under The Microscope: Mobile Gaming in EMEA

Posted Aug 19, 2020

As mobile gaming technology continues to evolve, so does the size of the audience and industry. The EMEA (Europe, Middle East, and Africa) region is comprised of multiple gaming communities but it is rarely studied as a whole. AdColony partnered with On Device to learn more about gamers around the world and this week we…

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Under The Microscope: Mobile Gaming in Latin America

Posted Aug 5, 2020

AdColony’s Under the Microscope series highlights the different kinds of mobile gamers from all over the world. One of the world’s fastest-growing gaming markets is Latin America. In the past few months, we’ve featured survey results from Colombia, Mexico, and Brazil. In this edition, we’ll be looking at Latin America as a whole and the…

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Under The Microscope: Mobile Gaming in Canada

Posted Jul 22, 2020

Widespread availability of smartphones and data has made mobile gaming a mainstream pastime all over the world. There are so many kinds of audiences and its helpful to understand their individual preferences and habits. In our Under the Microscope series, we survey mobile gamers in various regions to see the common threads and differences across…

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Under The Microscope: Mobile Gaming in Colombia

Posted Jul 8, 2020

Did you know that there are 35 million mobile users in Colombia alone? But how many of these users are mobile gamers and what do their gaming preferences and habits look like? In partnership with On Device Research, AdColony conducted surveys that reached mobile consumers worldwide. The survey took a deep dive into everything from typical session…

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Under the Microscope: Mobile Gaming in Egypt

Posted Jun 25, 2020

In every edition of Under the Microscope, our research proves that there is no typical gamer. Instead, there is a wide variety of mobile gaming consumers, with different habits and preferences, across the globe, down to each country. Collaborating with On Device Research has given us the data to distinguish these players from those of…

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Under the Microscope: Mobile Gaming in Russia

Posted Jun 10, 2020

For many years, Russia has been one of the most lucrative gaming markets for developers and publishers. While Russia has been one of the largest game markets in Europe, the country is still considered an emerging market in terms of mobile games. The past few years have seen significant growth in both the number of…

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Under the Microscope: Mobile Gaming in South Africa

Posted May 27, 2020

In our joint efforts with On Device Research, several studies have proven that mobile gaming habits can vary based on region. The surveys reached mobile gamers across the globe and revealed that each audience is a huge opportunity for developers, publishers, and advertisers to grow. In this week’s edition of Under the Microscope, we’re looking…

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Under the Microscope: Mobile Gaming in Greece

Posted May 13, 2020

With a diverse and vast audience, mobile gaming has caught the attention of advertisers across many industries. Brands can reach consumers from across the globe on the device they are constantly on: their smartphones. In our “Under the Microscope” series, we analyze how mobile gamers differ from country to country. Today, we’re looking at the…

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