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Under the Microscope: Mobile Gaming in Saudi Arabia

Posted Jan 23, 2020

The growing audience of mobile gaming has been a frequent subject of researchers inside (and outside) the industry. Advertisers have recognized the great potential to reach consumers on a medium they engage with multiple times a day. To get the most out of their ad budget, brands need to look closely at regional audiences and…

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Under the Microscope: Mobile Gaming in Denmark

Posted Jan 9, 2020

Mobile gaming may be a worldwide pastime but that doesn’t mean all players have the same habits and preferences. In our Under the Microscope series, we’ve examined gamers in Norway, Italy, Argentina, and several other countries to better understand the similarities and differences between mobile gamers around the world. This week we’re headed back to…

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Under The Microscope: Mobile Gaming in Norway

Posted Nov 21, 2019

Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories but is their audience just as into mobile gaming as they are? Statista estimates that mobile game revenue in Norway…

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Under The Microscope: Mobile Gaming in Italy

Posted Nov 7, 2019

When you think about who has the biggest spending power in video games, which countries come to mind? China, the United States, Japan? Those are all great answers but you may have not thought about a huge market developing in Europe. Video game revenue in Italy has already reached huge numbers, but the mobile game…

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Under The Microscope: Mobile Gaming in Argentina

Posted Oct 25, 2019

Video games have already proven to have universal appeal and as smartphone adoption continues to spread, mobile games have bolstered the continued rise of the industry. The spending power of mature markets like China and the United States are often talked about, but emerging markets in Latin America are making big contributions to steady growth….

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Under the Microscope: Mobile Gaming in APAC

Posted Jul 2, 2019

We regularly survey mobile gamers in various regions to uncover the common threads and distinguishing features across audiences as a part of our Under the Microscope series. With several booming markets in the region, this month’s edition will delve into mobile gaming across Asia-Pacific. When it comes to mobile gaming in APAC, China and Japan…

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Under the Microscope: Mobile Gaming in the United States

Posted May 14, 2019

One of the fastest growing audiences in the United States are people who play video games — of all kinds, but especially mobile. Although there are many stereotypes around gamers, we’ve learned in recent years that the audience is diversifying. As the gaming population grows rapidly, it’s important that developers and their advertisers understand the…

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Under The Microscope: Mobile Gaming in France

Posted Apr 23, 2019

Widespread adoption of smartphones has made gaming a mainstream pastime across the globe. With a worldwide audience, advertisers are spending billions to promote their brands on mobile games. There are so many regions to reach but it is important to understand their individual preferences and habits. This week we are delving into mobile gaming in…

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Under The Microscope: Mobile Gaming in Japan

Posted Mar 12, 2019

As the category of mobile gaming continues to grow across the globe, we’ve already taken a closer look at regional markets, from Germany to China, New Zealand to the UK and beyond. We’ve seen plenty of common threads among the mobile gaming community – but plenty of distinct differences, too. Now our microscope is focused…

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