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What We Can Learn From: eMarketer and Data.Ai (formerly App Annie) Reports

Posted Mar 31, 2022

eMarketer covers worldwide ad spending, while Data.Ai (formerly App Annie) takes on macro trends and mobile habits. Where do these two reports converge? Let’s explore. If there was a year to be in mobile apps, it had to have been 2020 and 2021! By the end of 2021, mobile users had downloaded almost 140 billion…

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