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It was just a few months ago that all eyes were turned to e-commerce projections around the holiday shopping season, with high expectations that the numbers would match the behaviors we’re seeing all around us: Consumers using their phones for pretty much everything, including shopping. A Clear Lift in Smartphone Use We found from our…
Programmatic advertising has continued its growth through 2018, despite a bump in the road as companies adjusted to the realities of GDPR, especially in Europe. Meanwhile, in the US, the holiday season results were punctuated by a success correlation between those companies that have embraced mobile ecommerce and the app space and those who have…