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In review of the industry over the first half of this year, many mobile marketers are coming to grips on how to best optimize in a privacy-centric world, and with that, are looking to Android in order to reach a diverse audience. Some are worried about the shift to Android and losing access to iOS…
Fraud has been a significant concern for mobile apps and the industry has been working to maintain quality and transparency. A report from Pubmatic revealed that strides in combating app fraud and in-app growth led to an increase of in-app ad impressions. Meanwhile, Google Play’s revamped interface makes it easier for users to find games….