Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains where mobile addressability is headed, AdColony touches on rewarded audio ads as a monetization solution, and Fyber covers iOS 14.5’s impact on the mobile…
In-app advertising, personalization, and analytics evolve each day since applications started to appear on our smartphones. The data we leave behind while watching mobile ads help marketers, brands, advertisers to track, reach, and target better accordingly. But at what level are users aware of how their data is being used? And most importantly are they…
As featured last week, AdColony conducted its Mobile App User Behavior & Privacy Research (USA) to find out how users respond to the mobile app advertising ecosystem and their behaviors and preferences when it comes to app privacy. App users in APAC countries are very unique country by country. We asked users in four major…
Since Apple first announced AppTrackingTransparency, there has been constant speculation about how many people will opt-in to being tracked. iOS 14.5 finally dropped last month and since then, there have been varying reports of opt-in rates. While some of these reports may have shaken up industry optimists, it’s still too early to tell the whole…
The time has finally come! After almost a year since its announcement, Apple will now require apps to receive permission from users to track them. In their event last week, Apple announced AppTrackingTransparency will be enforced starting today and iOS 14.5 will be released sometime this week. They also announced new iOS 14.5 features for…
The public release of iOS version 14.5 is coming next week, with Apple announcing their release candidate (RC) shortly after their “Spring Loaded” event. That means Apple’s privacy updates are coming with it. Apple will require all developers to begin requesting permission to share data and tracking, in addition, to support for SKAdNetwork to receive…
It’s March 2021, which means the release of iOS 14.5 is just around the corner, bringing with it Apple’s required privacy framework, AppTrackingTransparency (ATT). As you probably already know, the framework will prompt users to opt-in to allow app tracking. For developers (and therefore advertisers), getting users to opt-in will be a challenging yet imperative…