mobile ad spend Archives

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Mobile Monday: Clever Digital Advertising, Mobile Game Monetization Methods, and the Growth of Mobile Gaming

Posted Jun 20, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming…

Mobile Monday: Challenges for Mobile Advertisers, More Mobile Ad Spend, and Expansion of Super Apps

Posted Jun 13, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and…

Mobile Monday: Checkout Free on Mobile, Mobile Takes 70% of Digital Ad Spend, and Gaming Here to Stay

Posted Mar 21, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the shift to a streamlined, checkout-free process on mobile devices, the rise in digital ad spend on mobile, and the…

Mobile Monday: Digital Ad Spending to Increase by 20% in 2021, Nearly Three-Quarters Will Go to Mobile

Posted May 9, 2021

Last year, industries that had been in growth stages were unexpectedly stalled due to the worldwide pandemic. A year later and while some businesses are still struggling, others have found their footing. eMarketer recently published their forecasts for worldwide digital ad spending and the industry is expected to bounce back this year. The report also…

Mobile Monday: Mobile Ad Spend To Reach $290 Billion in 2021, 37% of Apple Gamers are Aware of Arcade

Posted Dec 13, 2020

Prominent tech companies like Apple have spent the past few years launching subscription services to capture more of the mobile gaming market. Apple Arcade in particular launched in September 2019 but subscriber numbers have yet to be released. How do we know if it has been successful? A survey was conducted to better understand where…

Mobile Monday: Google Pixel News Recap, Updated Forecast for Mobile Ad Spending

Posted Aug 9, 2020

The effects of COVID-19 on advertising have been heavily analyzed for the past few months and experts have had to update their forecasts on ad spends. Despite its continued growth, mobile has been feeling the effects of a decrease in overall digital advertising budgets. According to new data, mobile ad spend will be growing only…

Mobile Monday: Mobile Games Revenue Up 24%, Mobile Ad Spend to Reach $240B in 2020

Posted Jan 20, 2020

2019 was a huge year for the mobile game industry and its revenue. As we keep it moving in 2020, mobile gaming will continue to see growth in ad spend and consumer spend. Two recent reports have revealed the total revenue of mobile gaming in North America in 2019 and how much mobile ad spend…

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