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How Gaming is Shaping the Future of Modern Marketing – MMA Impact Indonesia 2021 Recap

Posted Nov 9, 2021

In October, we participated in MMA Impact Indonesia 2021 – specifically, our Country Manager of Indonesia, Jayesh Shivdasani, spoke about how gaming is shaping the future of modern marketing. Together with Rohan Mahajan (Omnicon Media Group), Fahroni Arifin (Indosat Ooredoo), Matthias Blume (Coca-Cola) and Andi Airin (Samsung), the panel explored the latest trends in gaming…

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Creative Showcase: Frisian Flag 123

Posted Oct 28, 2021

Frisian Flag, one of the leading manufacturers of dairy-based products for children in Indonesia, faced several major challenges for its Frisian Flag 123 milk variant. Frisian Flag 123, made for toddlers aged 1 to 3 years old, struggled to penetrate the middle-income market – Indonesia’s largest socio-economic segment – due to stiff competition. There was…

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AdColony Wins 14 Awards for the Marketing Magazine Group Mob-Ex Awards 2021

Posted Oct 20, 2021

We are thrilled to announce that our campaigns have received 14 awards across 10 different categories at one of the most prestigious awards shows in the mobile industry, Marketing Magazine Group’s Mob-Ex Awards 2021! Our APAC team was rewarded for their innovative and highly engaging mobile campaigns, and this is a great example of a…

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Mobile Monday: The Effects of Apple’s Privacy Changes, In-game Advertising’s Untapped Potential, Mobile Time Spent on the Rise

Posted Oct 17, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on how Apple’s privacy changes have affected its ad business, AdColony covers research on what brands know about in-game advertising, and Fyber shares that daily time spent on mobile…

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Rise Of The Gaming Metaverse: What Does This Mean For Brands? (Radio Interview)

Posted Aug 30, 2021

This month, Tom Simpson, AdColony’s Senior Vice President of the APAC region, was invited back to the studio of Channel News Asia’s CNA938 Money Mind to share his thoughts about how gaming is shaping the Metaverse. While definitions of the Metaverse vary, the term is typically used to describe a virtual online space characterized by interactivity…

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IAB Australia

AdColony Joins IAB Australia as Part of Their Gaming Working Group

Posted Aug 18, 2021

We are thrilled to announce that AdColony is officially part of the IAB Australia Gaming Working Group, with our very own Lance Traore (Country Manager, ANZ) on the council! The Gaming Working Group was convened to educate and evangelize the power and value of Gaming to the Australian advertising industry. The council recently launched the…

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Klarna In Game Advertising

Klarna Jumps Into In-Game Advertising – AdNews Magazine Feature

Posted Aug 12, 2021

We are excited to share that AdNews Australia has featured AdColony in their July/August 2021 magazine issue. The piece titled, “Klarna jumps into in-game advertising” looks at the company’s first foray into in-game ads and the results it delivered.  In-game advertising has become increasingly attractive for brands since the pandemic. As a result of more…

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Getting Your First Break In Gaming – IGX Creator Summit 2021 Recap

Posted Jul 30, 2021

In July, we participated in the IGX Creator Summit 2021 – specifically, our SVP of the APAC region, Tom Simpson, spoke about how to get your First Break in Gaming in India. Together with fellow panelists Vibhav V – MPL Gaming, Poornima Seetharaman – Zynga, Ahad Oomerbhoy – Singular Scheme, and Kashyap Singha Phukan –…

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2020 Ad Reaction & Attention Survey

Posted Dec 21, 2020

How many ads are we exposed to in a day? The average person was exposed to about 500 ads in the 1970s, according to CBS News. Today, this figure is about 5,000 ads! This means that advertisers are in severe competition to promote and market their own apps, products, or services. During this competition, challenges…

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