COVID-19 won’t deter APAC consumers from festive shopping plans as they have no plans to defer shopping for major holidays such as Christmas. The global pandemic has shifted most shopping to mobile so we are looking at how consumers plan to use their smartphones while shopping for Christmas. AdColony conducted the Christmas Shopping Survey and…
2019 was a huge year for mobile games because more and more smartphone users included gaming as a part of their regular routines. Mobile gaming ended the year with a huge boost during Christmas as users spent their holiday time playing games on their new devices. Meanwhile, a study says that more developers are using…
Christmas is approaching quickly so consumers around the world are already preparing for the festivities. Since we do everything on our smartphones these days, it would only make sense that we would also do our gift shopping on our mobile devices as well. To better understand shoppers’ behavior and preferences, we conducted our annual Holiday…
While the hustle and bustle of Christmas is hardly new, this season promises to be especially active. In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. For this research, we sought to explore some of the spending activities and mobile…