Mobile-Technology-GWI

Mobile and Technology Trends in North America

Posted Apr 12, 2021

Looking back at the whirlwind of 2020, coronavirus has definitely made changes in the consumer landscape. People’s behavior during the pandemic could have long term and, in many instances, permanent effects on their daily habits. How has consumer behavior changed in regards to mobile and technology? GlobalWebIndex surveyed internet users in North America to answer…

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Second Screening: Understanding Usage and Audiences

Posted Feb 2, 2021

Unlimited access to information and advancements in technology has caused an evolution in the way we consume content. Audiences used to engage with one medium at a time but most viewers are now multitasking with multiple devices. “Second screening” is a term for when viewers are watching television but are also using a secondary electronic…

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Brand Loyalty: What CPG Advertisers Should Know

Posted Jun 16, 2020

With their Coronavirus research hub, GlobalWebIndex provides updated information about the state of industries and social behaviour, as well as expectations of clients and the potential “new normal.” In their latest research for consumer packaged goods, they revealed key insights into how COVID-19 has disrupted the brand-consumer relationship and uncovered fact-based guidance on how CPG…

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