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In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. To understand how consumers are engaging with mobile ads with greater ad attention and superior…
It is safe to say that the marketing landscape in 2022 is not what it was even a few years ago. Consumers are inundated with messaging virtually everywhere they look. They have grown more accustomed to ignoring the noise, so it is imperative that ads be attention-grabbing and personalized to the target audience. Rather than…
Smartphones have changed not only how we act as shoppers but also how we act as viewers. Digital video is easily accessible nowadays, and, after a year of staying mostly at home, people are watching more than ever. Since digital video encompasses many forms, AdColony delved into what types of content mobile gamers are watching…
During the start of the pandemic, people’s routines were upended with the closure of many businesses and services used in everyday lives. Gyms and fitness studios were closed making health and fitness apps even more valuable and necessary. Naturally, the number of users using those apps skyrocketed. As the pandemic continues and people focus on…
When it comes to making buying decisions, consumers’ habits are often hard-coded and ingrained deeply from years of shopping a certain way. Online shopping (on mobile in particular) has certainly risen significantly for many verticals in the past several years but many shoppers are still accustomed to buying in-store for some items. 2020 accelerated the…
As the pandemic is (hopefully) starting to disappear from our lives, people want to leave the suffering days and welcome the merry spirit of the New Year! While Christmas jingles are starting to be heard, consumers in LATAM are already getting prepared for the festivities leading up to 2022. Since smartphone usage has been keeping…
After a long period of COVID-19, people are getting ready to forget the suffering days with the fresh spirit of the New Year! While Christmas bells ring, consumers around the world are already preparing for the festivities leading up to 2022. Since smartphone usage has not slowed down even during post-pandemic days, it would only…
Mobile games and apps, in general, have been proven to amass a vast and diverse audience that is not only valuable to app developers but to brands as well. In the past few years – and particularly in the past year, as consumers spent more and more time on their phones – app usage has…
Over the past year, consumers from all over have looked to mobile gaming to provide fun, entertainment, and a way to pass the time while stuck at home. However, the adoption of mobile gaming into an everyday routine has grown to become the norm for many consumers, and this habit will not be broken anytime…
In the last year, we have seen an already burgeoning market reach new heights. Prompted by COVID-19 lockdowns, people were spending more time and money than ever before on mobile games. While this gained the attention of advertisers, there is still some confusion as to what kind of consumers play mobile games. At AdColony, we…