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Nielsen’s Mobile OCR: This Could Be an Industry Game-Changer

Posted Aug 11, 2014

Nielsen’s Mobile OCR: This Could Be a Mobile Ad Industry Game-Changer For years, brands have used Nielsen ratings to understand the demographics of who’s watching what (and who’s seeing their ads). If a 50-year-old Man in Nebraska tunes into Burn Notice every Friday night, theoretically, Nielsen knows. The same goes for the 22-year-old female watching The Real Housewives of New…

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