Mobile Monday: Google’s AdMob Adds More Ad Platforms & The Consumer Data Trade-Off
Posted Dec 17, 2018It may be the end of the year, but things are ramping up for real-time bidding (RTB) and advanced mediation solutions. Last Friday, Google announced a slew of new advertisers to its RTB open–bidding solution and highlighted AdColony’s position as one of the initial beta partners in the effort. This Monday we’re also going to…