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The CW’s The Flash Sparks a 4.5 Million Viewer Fire with Mobile Video

Posted Oct 16, 2014

When the CW wanted to promote the launch of their new action series The Flash, they knew that mobile video was the way to go … so they enlisted the help of OMD and AdColony. Little did they know that we’d whip up a campaign so fierce they’d have one of the highest-rated, most-watched premieres…

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